13/06/2026
The algorithm has just shown me another wedding trend.
Which led me to the question:
Are we filming people, or are we filming trends?
This is part two of a series where I share my thoughts on wedding filmmaking.
Trends are fun. They are cool. They add a little bit of freshness. This is what I'm doing is technically a trend.
But trends are not always timeless.
So whenever a couple asks me to include something that's cool or trendy at the time, here's a simple framework that I use to filter it through.
Firstly, does it fit the couple?
Does it fit their personalities? Is this who they are?
Let's take Super 8 footage, for example.
Some couples are drawn to the nostalgic, almost old-school film feeling of it. But other couples feel that it's not their vibe, and that's completely fine.
Just because something is trendy and works well for others doesn't mean it's right for every story.
The second thing that I'm looking at is: in two, three years, how is this trend going to hold up?
Is it going to enhance the story? Is it going to support the story and make it better?
If the answer is yes, then we go ahead.
But if it's something that just came up on TikTok, then we'd rather pass.
Because when you watch your wedding film, I don't want you to say, "This feels so 2026."
If you watch your wedding film, I want you to say, "This feels exactly like us."
Then we know we've done a good job.
I'd love to hear your thoughts in the comments section, and follow along for the rest of the series.