The Ruff Lens

The Ruff Lens Photographer Jennifer Ruff brings creativity and passion to every session, capturing life’s most cherished moments.

Let us help you tell your story through beautiful, timeless photography.

06/14/2026

Summer is just around the corner!

As many of my returning clients know, I remain open for sessions during the warmer months, even though I scale back on advertising.

From June 1 to August 31, I’ll be observing a "summer soft closing." During this time, I focus on organizing and archiving galleries from the past year.

My business calendar follows a school-year schedule, allowing me to dedicate my most focused energy to the busy autumn, winter holidays, and spring seasons. I look forward to capturing more memories with you all soon!

Great news, Esmeralda Aleman, you’ve won! Please reach out to us via DM to book your date and chat about the specifics.A...
04/05/2026

Great news, Esmeralda Aleman, you’ve won! Please reach out to us via DM to book your date and chat about the specifics.

Also, for everyone else, I’m offering a special $25 discount on regular booking prices for new clients.

04/05/2026

Drawing is later today! Be sure to be looking out for who’s announced as who wins.

Good luck everyone! I can’t wait to capture some beautiful moments this spring. 🌷📷
03/13/2026

Good luck everyone! I can’t wait to capture some beautiful moments this spring. 🌷📷

02/27/2026

Lately, I’ve found myself thinking a lot about something that’s been popping up more and more in photography groups I’m in–the use of generative AI in editing and image processing. It’s also something I’ve seen discussed in other hobby communities I’m part of, and it made me realize it’s probably worth talking about here, too.

I’ve noticed people posting photos in these groups where others will run them through generative AI to show examples or alternative edits. While I understand the curiosity around new technology, I personally don’t participate in that. Sharing or uploading someone else’s image into an AI system–even as an example–just isn’t something I’m comfortable with.

When you trust me with your photos, especially photos of your children or family, that trust means everything to me. I don’t upload client images into outside generative AI programs, and I don’t allow them to be used in any kind of AI training systems. The only AI-related tools I use are the built-in features inside Adobe Photoshop & Adobe Lightroom Classic for small cleanup tasks, like removing a distracting object or person in the background. That’s where it stops.

I do share select images on my Facebook and website to showcase my work, but you can always request that your photos remain private. Just let me know at any time–your comfort and trust mean more to me than any post ever could.

If you ever have questions about my process, I’m always happy to talk about it.

02/06/2026

LOVE IS IN THE AIR . . . and so is a flash sale 💌

From Feb 6–22, all photo sessions booked during these dates are just $50. Yep. Fifty. Dollars.

Whether it’s couples, besties, family, self-love, or “just because I finally feel cute” photos — this is your sign to book it.

✨ Full session
✨ You pick the date
✨ Can schedule up to 2 months out
✨ Payment due in full at booking to lock your spot

Time is limited and once they’re gone, they’re gone.
Don’t say I didn’t warn you 👀

Message me to claim yours 💕

12/24/2025

To all my past, present, and future clients: thank you for trusting me with your moments, memories, and milestones. I’m endlessly grateful for every one of you. Wishing you a very Merry Christmas and a New Year filled with joy. 🎄

Just wrapped up my final session of 2025, and what a remarkable year it’s been. So many moments captured, so many memori...
12/21/2025

Just wrapped up my final session of 2025, and what a remarkable year it’s been. So many moments captured, so many memories made. I’m truly grateful for everyone who trusted me with their stories, booked a session, and shared my name with friends—it means more than you know.

This sweet couple, Abby & Gunner, were an absolute joy to work with. Of course, I can’t forget Stanley—their little dog with a big personality and endless energy.

Sessions like this are exactly why I love what I do.

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Wichita Falls, TX

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