Martin Cabrera Media

Martin Cabrera Media Visuals crafted to bring you want you want...ATTENTION

We specialize in brand video marketing, real

04/15/2022

Guys!!! Big news!!! ⬇️⁣

We’re really excited to share , our new learning platform for entrepreneurs, small business owners, content creators - anyone who wants to learn and grow in creating their own content⁣

We’re on YouTube and Instagram - Instagram for the bite-sized content, YouTube for the in-depth⁣

Plenty of the content will be centered around how to use your phone to create quality videos, photos and graphics🤳. ⁣

And for content creators and anyone looking to get into more advanced cameras and other gear, we’ll have plenty of content for you as well 😉⁣

Are you ready to Make Better Content (😎)?! Follow us on Instagram and YouTube (link in the IG bio)!⁣






04/14/2022

// How to capture an audience in 15 seconds //⁣

On television, as well as social media and YouTube, a standard length of video commercials and spots are 15 seconds⁣

Why?⁣

Because 46% of people think ads shouldn’t be longer than 15 seconds⁣

56% of people end up wanting to skip them anyway⁣

So how can you prevent them from skipping?⁣

1) Capture your audience immediately ⁣

Use aesthetic images, known symbols or logos, popping colors and interesting sounds & music⁣

2) Don’t overload your audience⁣

Have a central idea or main point, and use the 15 seconds to point to it⁣

3) Make your target audience clear⁣

Your target audience will watch if you instantly make it relatable to who they are and what they do ⁣

4) Inspire Curiosity⁣

Tell a story that intrigues your audience to want to search you or click on a link ⁣

5) Optimize for the platform⁣

You should have different versions in different dimensions for several different platforms. For example, 9x16 for IG stories, 1x1 for Facebook ads, and 16x9 for YouTube ⁣

These are just a few tips!⁣




03/28/2022

Video Testimomials CONVERT⁣

Here are some eye-opening statistics:⁣

--> 65 percent of your audience is inclined to visual learning⁣

--> Website visitors are 64 percent more likely to follow through with a conversion after watching a video⁣

--> Online shoppers are 63 percent more likely to purchase a product if it has reviews and ratings⁣

--> 90 percent of online shoppers say their buying decisions are influenced by online reviews⁣

If you're not combining Video with Testimonials/Reviews/Ratings, you're missing out on huge opportunities to create business⁣






03/24/2022

Ask yourself: do you have video content that makes your audience feel something?⁣

One of the main reasons video is more powerful than photo in many cases, is that it combines audio and visuals to create emotion in a way that’s impossible with photo ⁣

The vulnerability that comes through in video also builds trust⁣

Although you don’t need to always use it, an appeal to emotions is one of the most powerful tactics in marketing⁣








03/21/2022

Are you marketing yourself as a local expert?⁣

A lot of real estate professionals don’t have a clear target market⁣

One way to narrow your target market is to target the area in which you live/do business out of, and/or, an area in which you’ve already had success is in⁣






03/16/2022

Showcasing your team is a great way to build trust with your audience⁣








03/08/2022

Happy International Women’s Day!⁣










DON'T hire a professional videographer for social media content⁣⁣⁣⁣⁣⁣⁣⁣IF⁣⁣⁣⁣⁣⁣⁣⁣You don't:⁣⁣⁣⁣⁣⁣⁣⁣-> Have a plan of how...
02/25/2022

DON'T hire a professional videographer for social media content⁣⁣⁣⁣
⁣⁣⁣⁣
IF⁣⁣⁣⁣
⁣⁣⁣⁣
You don't:⁣⁣⁣⁣
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-> Have a plan of how you'll use and distribute the content⁣⁣⁣⁣
-> Already create and post your own content consistently⁣⁣⁣⁣
-> Know your target audience⁣⁣⁣⁣
-> Have a way to measure "success" of the content⁣⁣⁣⁣
-> Don't already have some form of brand identity⁣⁣⁣⁣
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And lastly... Don't hire a professional videographer if it's not 😎😂⁣



📷: ⁣


02/23/2022

Attention Realtors!!⁣

Fact or Cap: "You can't rely on social media for a steady stream of clients"⁣

In our opinion, Major 🧢⁣

It takes time, strategy, effort and money, and you have to be consistent, but any other form of sales & marketing requires these as well⁣

You're not always going to receive direct or immediate results from a video, a post, a campaign, etc...⁣

But everytime you do put out something, it gets you that much closer to breaking through⁣

We know this firsthand: a majority of our clients come through Instagram⁣

We’ve also seen it with many other entrepreneurs and realtors⁣

What are your thoughts! Share in the comments!⁣






02/18/2022

Disclaimer: This house is NOT on the market.⁣⁣
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Did you know:⁣⁣⁣
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73 percent of homeowners prefer to hire listing agents who use online video, according to Redfin.⁣⁣⁣
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Whether or not a video will help sell a listing, it undoubtedly will build a stronger brand and help you secure more sellers in the future.⁣⁣⁣
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West Covina, CA

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