WCF Photography

The 7 Things You Should Look For In A Family Photographer - The Things You Didn’t Know To Ask... Before you choose the right photographer for you, there are some things you should know to look for. These things will make the difference between a beautiful family photograph you will cherish forever, and an “okay” picture you will shove in a drawer to gather dust.

So, Here We Go! The 7 Things That Make A WCF Photography Family Portrait So Special:

1. “If you are not THRILLED beyond your expectations - if you don’t cry tears of joy when you look at the photographs - you don’t pay for them.” No kidding, if you are not completely thrilled with your photographs, I will either create additional images for you at no charge, or I will cheerfully refund all your money. I am absolutely committed to creating the finest portraits you have ever had (or ever will have) created.

2. “I meet with you personally BEFORE the photographs (at no extra charge) to help you with every decision - this insures you and your family will look perfect in your photographs.” This is such an important step! There are only a handful of photographers in America who do this, and I DON’T CHARGE YOU FOR IT! I will meet with you before the session day to help you choose clothing, talk about location, help you with questions about hair and makeup, etc. All of these things are vital to the creation of a great photograph!

3. “You can have this photograph created ANYWHERE you like in the area, at no extra charge. No boring ‘painted background’ in a studio - you can have your photographs created outdoors, in your home, at the beach - wherever you like. I’ll even help you decide on the perfect location.” How personal is a photograph of your family going to be if it’s not created in a location that is beautiful and personal to you? I can’t remember the last time I actually photographed a family in my studio. The location will be like an additional personality in your photograph.

4. “I have some of the best artists in the industry who works directly with me to enhance every photograph I create.” This goes SO FAR beyond “digital retouching” where a computer guy goes in and removes blemishes or touches up wrinkles. This is so much more. AT NO EXTRA CHARGE, we will have our Personal Portrait Enhancement Artist go over every inch of your portraits and give them another dimension of life. Don’t worry, no one will EVER be able to tell that any enhancement was done to them, but this one step can take a good photograph and make it perfect. 5. “Natural expressions are guaranteed - I not only have ‘focused’ (no pun intended) on my photography skills, but I’ve also mastered ways of working with subjects to get the best and most natural expressions every time.” We’ve all seen photographs where the subjects looked fake and posed - and those photographs never look good. Why have a family photograph created if your family doesn’t look natural? There are a number of ways to insure that each of your family members look their best in the photographs. And, I’ll give you a hint, I’ll NEVER make any of your family members “say cheese.”

6. “Because of my own family, I understand how important these photographs will be to you.” When I was growing up, my parents never had a nice family photograph created. Both of my parents have passed away, and I have one photograph of the two of them together, which I created years ago. That photograph is my pride and joy. It sits right on my desk, and I look at it every single day. I only wish we’d had a photograph of all three of us together created. You see, I understand how much these photographs are going to mean to you, and I feel I have a huge responsibility to make them perfect for you. I didn’t get into photography because it seemed like a surefire way to make money. I got into photography because of my love for my family, and a love for helping other families capture the memories that will last a lifetime.

7. “I will only do a MAXIMUM of 2 portrait sessions per day. What does this mean to you? It means that I will never be rushing to get your session done so I can move on to the next. Your photographs will be perfect, because I devote all my time and focus to your family.” This is so important! Most photographers try to cram 5 to 10 sessions into one day! That’s crazy! They have about enough time to set up a couple lights, snap a few images, then fly out the door on their way to the next session. I made the decision 37 years ago that I wasn’t going to work that way. You get my undivided attention, and I’m not going to be rushing off to do another session, leaving you and your family with less-than-perfect portraits. My father taught me - “anything worth doing is worth doing right.” I believe that 100%, and that’s why I’d rather do 2 great sessions a day, rather than 10 “okay” sessions. It’s a matter of pride. You’re trusting me with your family’s memories. I take that responsibility VERY seriously.

So, What’s The Next Step? The next step is a very simple and painless one. Simply pick up the phone, and call me. There’s no cost, and no obligation to speak with me on the phone. I’ll answer any questions you may have. I can give you an indication of what you could plan on investing for your family portraits. And most importantly, I can find out specifics from you about what’s most important to you about these photographs.

My Studio Number Is (319) 553-6800. After We Chat, If You Do Decide To Book A Session With Me, I’ll Give You 50% Off The Creation Of Your Portraits, But Only If You Book By June 30th, 2020. (This offer for new clients only, thanks, current Baby Plan members, Class of 2020 seniors, and other clients do not qualify nor need this deal!) This is a great time to work with me! So many people wait until the fall to have a family photograph created. They do that because they believe (mistakenly) that Fall is the best time because of the leaves changing color. But that’s WRONG. Fall is actually one of the worst times to have a family portrait created because of what we photographers call “competitive contrast.” I’ll tell you about that when you call, if you like. What’s great about the fact that most people wait until Fall to be photographed is --- I am able to save you some money if you book with me now. You don’t have to make the decision now. Just call and we’ll chat. If you do decide to book a session - as long as you book by the date stamped in red above - you’ll save 50% off the creation of your images! I’m only able to offer this special to you until the date stamped in red, or until I book up completely (which will probably be well before then.)

First, Your Child Takes His or Her First Step. Next, Learns To Ride A Bike. Later, Gets A Driver’s Licence. Graduates From High School. Gets Married. Starts A Family Of His or Her Own. These are precious times, and although things will change, this moment never has to slip from your fingers. Don’t put this off. You know how life is. We put things off, and before we know it, everything has changed. If your life is half as crazy as mine is, year after year you find yourself frustrated at the things you wanted to do, and never got done. A family portrait is something you deserve. And you deserve it now. I look forward to hearing from you.

Sincerely, April Melton P.S. - The time is now. There’s no cost, and no obligation, and all you have to do is pick up the phone and call. No matter who you decide to have create your photographs, the information you discover will be priceless. And remember, if you call me (just to chat) before the date stamped in red above, you’ll save 50% off the creation of your family photography!