09/23/2025
From Spurs to Sparkle: Sierra Vista Crowns New Rodeo Royalty
Sierra Vista, AZ — The Sierra Vista Riding Club is proud to announce its 2025–2026 Royalty Court after a full day of competition featuring interviews, horsemanship, speeches, modeling, and rodeo knowledge testing. This annual tradition celebrates the young ladies who will represent western heritage, the heart of rodeo, and the Sierra Vista community throughout the coming year.
In attendance was longtime sponsor Sonja Nerud, owner of Spur Western Wear, which she and her husband founded in 1993 right here in Sierra Vista. Spur Western Wear continues to support local rodeo culture and youth involvement.
Meet the 2025–2026 Royalty Court
• Queen: Paizley Davis, 15, Benson
• Princess: Mallory Nelson, 13, Vail
• Little Miss: Kimber Bear, 12, Sierra Vista
Sweethearts:
•Shyanne Goodwater, 7, Hereford
•Willow Pickett, 10, Sierra Vista
•Fatima Grijalva, 8, Sierra Vista
These rodeo ambassadors will appear at parades, rodeos, and community events across Cochise County, encouraging young riders and keeping western traditions alive.
Official Crowning Ceremony
The new Royalty Court will be officially crowned on Friday, September 26, 2025, at 5:00 p.m. during the 8th Annual Where They Buck Bull Riding Days at the Sierra Vista Riding Club.
📍 Sierra Vista Riding Club – 675 Giulio Cesare Ave, Sierra Vista, AZ
📅 September 26–27, 2025
Friday, September 26 – Free Admission
• Gates Open – 5:00 p.m.
• Rider Meet & Greet – 6:00 p.m.
• Behind-the-Scenes Arena Tour – 7:00 p.m.
• Royalty Crowning Ceremony – 5:00 p.m.
This two-day celebration of rodeo action includes:
• Professional Bull Riding
• Mutton Bustin’ for kids
• Vendors & Food Trucks
• Beer Garden
• Live Concert by Trey Friddle and The Bad Hands after Saturday night’s bull riding
🎟 Tickets: wheretheybuck.bammtickets.com