09/08/2026
Sometimes, you gotta get to the dispo at 4am.
Sunday Goods wanted their first location shot at blue hour so the sky would sit in the same range as their building and brand’s colors. Blue hour starts about two hours before sunrise, and you get roughly an hour of it.
Instead of the usual race to get everything before you lose light, we were racing to finish before there was too much of it.
First image is the finished composite. The dark frames that follow are the individual lighting passes that built it. Camera locked off on a tripod, one light on wheels. Each pass only has to get one thing right, and we had to address each visible dimension of the final photo.
Every shot and every light placement was mapped out in pre-production before we got to set. Things never go fully to plan, but having a strategy in place meant we could afford the bandwidth to pay attention to what was actually in front of us and fix it, instead of scrambling to figure out how to shoot our next frame.
We finished inside that hour, then moved inside into air conditioning and shot interiors.
This exterior later ran with a Forbes piece on Sunday Goods.
