05/14/2026
Canon launched its C2PA image provenance system this week — and I have genuinely mixed feelings about it.
The technology is exactly what the industry needs. Verified provenance embedded at the moment of capture, cryptographic signing built into the R5 Mark II and R1, a chain of custody that travels with the file. That's real progress and I mean that.
But then there's footnote 3 in the press release: "C2PA functionality requires paid activation." And the headline: this system is for news organizations.
As a commercial photographer who shoots architectural and infrastructure documentation work — and who has been having conversations with clients about image authenticity for two years — this is the wrong implementation. The paywall is the wrong model. Journalism-only is the wrong scope. Sony got this right with Camera Verify. Canon hasn't, yet.
Full breakdown on the blog. robertjbell.com/blog/canon-s-c2pa-launch-is-real-progress-8779730
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