09/09/2026
Watched Apple's whole "Surprise and Shine" event today so you don't have to. Short version: almost nothing here was a real surprise, it had all leaked already, colors, chips, the works.
Except one thing. The foldable phone everyone was calling "iPhone Ultra" for months actually launched as the iPhone Duo. Small detail, but I think it's the smartest call Apple made all day, at $2,000 a phone, "Duo" goes down a lot easier than "Ultra."
Wrote up my honest take on all five big announcements, including the one thing that might actually get me to spend money this year. Link's in the post.
The only real surprise all day was a name.