11/20/2025
Start with goats. Everybody loves goats.
Recent work for Aesthete Wines at their new location in ’s
Aesthete is responding to the new wine market by creating a space and a product that’s at once premium and accessible/fun. Their location has a working farm, casual seating right by the creek where you can watch native salmon returning this fall, and a killer pizza oven.
I wanted this shoot to feel energetic and editorial to communicate their brand values. The trick with wine though is that these bottles reflect EVERYTHING so getting loose and handheld with the camera requires a lot of lighting and set design to solve for reflections before they happen.
Thanks so much to the team for bringing us in and allowing us to lead Creative Direction as well as shoot. Couldn’t have done any of this without the brilliance of - thanks bud!
.wines