11/02/2021
📸 Brand photo inspiration (+tips)! 📸
Wondering what kinds of photos you may need for your brand?
🤫 A “secret” peek into where you do your work is a must-have. These types of images give your viewer the feeling that they’re eavesdropping & getting an exclusive look into your workspace. And who doesn’t want to feel like they’ve stumbled onto something no one else gets to see?
🔎 Closeups or details draw people into your process or product & give them insight into why they might want to work with you.
If you have a product, show it up close! Your customers want to imagine how it smells or feels or tastes. They want to see that texture & size! If you offer a service, zoom in on the items that help you serve clients. Taking notes, what you use for a consultation, your favorite pens… show it.
🕶️ Show your audience how you relax. This sets the expectation that you actually take breaks (important for us parents out there) & helps them find a common ground with you. “Oooh she loves her tea time just like me!”
👩💻 What does it look like to work with you? What can people expect? Give your clients a peek into how you do what you do. Do you do a lot of research? Use old school planners? Take handwritten notes? If you can show you working with someone else or a customer using your product, even better!
🙌 Create your own branded stock photos that you can use over & over. By creatively cropping, zooming in or out of the photo, etc. you can reuse a brand photo again & again. Tools you use, coffee, plants, anything you love & utilize in your work is fair game.
🌟 BONUS!🌟 Leave blank or negative space in your images for text. This allows you to use your image for a workbook, PDF download, opt in, blog post, website header, Pinterest pin, Insta carousel post, etc.
Save this for later & let me know if this helped you out!