10/23/2026
When numbers make the case better than a sales pitch ever could.
📌129 sessions turned into 254 share events and 461 views. That’s about two shares per session, and every share carried the event’s branding into someone’s phone.
Where the shares went (143 tracked):
• Text messages: ~136. Guests sent photos straight to friends and family, the most personal and most-opened channel there is.
• Downloads: ~108. Guests kept the photos for themselves.
• Instagram: ~7, plus a handful of Facebook, Twitter, and AirDrop shares.
👉• Prints: essentially zero.
The reach: 18,369 people saw content from this one event, and it generated 61,914 impressions.
đź“ŚA printed strip reaches one person and goes in a pocket or a trash can.
đź“ŚA digital share gets forwarded, reposted, and seen again.
Why this matters for a fundraiser?
Data doesn’t lie.
• Sponsor visibility. Branded overlays travel with every photo, so a sponsor’s logo got in front of thousands of people beyond the room.
• Trackable results. Prints are a guess. Digital gives you shares, views, reach, and impressions to hand to donors and sponsors.
• Zero waste. No paper, no ink, no landfill, which is a good story for a charity event.
• Variety. 117 photos, 8 GIFs, and 4 videos gave guests more ways to play and share.
• Instant delivery. Guests had their photos before they left the booth, while the excitement was still fresh.
The takeaway:
👉Prints are a souvenir.
👉Digital sharing is a marketing channel.
This event delivered over 18,000 people reached for a single night, with data to prove it.
Higher a brand partner and get noticed.🎤
