09/26/2026
Over the course of ten years doing this, I have spent a lot of time thinking about what the real priorities are in being an artist. Like many other artists, doing the work is one of the most important things, and it's fundamental. But as you grow, as you try to build your positioning and scale your art career, you start to understand that being locked away doing the work alone is only half the battle. In fact, it isn't going to work if that's all you're doing.
Having a solid foundation and structure means having a plan, a strategy, a system built for the operations that push you and your work out into the world. A lot of people say that's social media and the platforms you post on, and yes, that's a major part of it, but it's more than that. In the age of social media, we post, people engage, and we hope someone will love it, like it, or purchase it. That's just not how things work anymore. Now we have to gain attention, and then convert it into something internal, something in our own system.
For me, that was building the Collector's List. That was building my site to not just be another portfolio, but a directory of my work, and to let my social presence focus on telling the narrative and gaining attention, but ultimately sending people to the Collector's List, because that's the exclusive list for everything, sales, exhibitions, communications. It is fundamentally the thing I actually own. It's also the main list for the studio, and in order to purchase or even attend my exhibitions, members and collectors have to be on the list. That's something I'm able to control, and it makes sure nobody misses my show or misses the opportunity to go. At any minute, your account can get hacked, blocked, or restricted, and you lose access to the tens of thousands of people you had.
Read the first comment to finish.