Kickstory, Palo Alto, CA (2026)

04/19/2023

At the iconic Coupa Café in Palo Alto, we sat down with designer, entrepreneur and educator . He shared with us his journey from a kid in the south side of Chicago to being the first intern at Jordan Brand and designing shoes for Michael Jordan, like the Air Jordan XVII Mule. A shoe that changed his life and embodied all his hard work and belief in himself. That led him on an amazing career at Nike and Jordan brand designing shoes for athletes and iconic silhouettes such as the Air Monarch.

Jason emphasized the importance of being different and investing in yourself. He also explained his inspiration for , a children's footwear brand he created after leaving Nike, and his mission to build stronger children rather than fixing broken adults. Mayden also talked about his new book, "A Kids Book About Design," and the urgency to give children the tools to make the world the better place everyone talks so much about.

This interview with Jason was a reminder that it is all about the people. How sneakers are this unique thing that made us fly across the world just to meet and listen to some amazing stories about people. Thank you Jason for showing so much love for our work and for the amazing stories and inspiring words. Let's keep this fun.

Full interview at / entrevista completa em: KICKSTORY.CO

04/14/2023

[PT] Hoje resgatamos a entrevista que fizemos em 2020 com . Grazi buscou através da sua profissão, meios para dar mais espaço e voz para o skate, principalmente o skate feminino. Na nossa entrevista ela nos conta sua trajetória e experiências que a levou a criar o – um canal dedicado a dar voz e visibilidade para as mulheres do skate e do graffiti, e valorizar os corres que elas fazem diariamente.

Entrevista completa/Full interview at: 🔗kickstory.co

Puma Suede
Dono/Owner:
Ano: 2020
Fotos/Photos:

[EN] Today we go back to interview we did in 2020. Through her profession, Grazi looked for ways to give Skateboarding more space and a voice, especially women’s skateboarding. In our interview, she told us about the road and experiences that let her to create Go Channel BR – a channel dedicated to giving voice and visibility to women that skateboard and do graffiti and show the value in their daily hustle.

03/17/2023

[EN] If you've been keeping up with what Reebok has been releasing over the past few years, you've definitely seen 's work. Being huge admirers of his work for a long time, he was the first person we spoke to when we decided to make our trip to the United States.

Marc worked as a designer at for 7 years and today he is the senior footwear designer for . His list of projects at Reebok is extensive and ranges from Sole Fury to collaboration with , several editions of Club C and especially the Zig Kinetica II in numerous versions and collaborations of the model.

He welcomed us to his studio in Los Angeles, where we talked a lot about design, the way he approaches his projects and how he uses his famous bootlegs to express himself.

For his interview Marc chose to talk about a shoe that was a very important milestone in his life – the x Reebok Zig Kinetica II. A sneaker that he designed, and got the chance to put a lot of himself, personal references from his life and some of his own tastes.

Overall, Brosseau provides a unique insight into the sneaker industry and how design can impact culture and fashion. His experience and perspectives are valuable to anyone interested in design, fashion and culture.

Full interview at 🔗 kickstory.co

x Zig Kinetica II
Owner:
Photos: Kickstory

03/17/2023

[EN] If you've been keeping up with what Reebok has been releasing over the past few years, you've definitely seen ’s work. Being huge admirers of his work for a long time, he was the first person we spoke to when we decided to make our trip to the United States.

Marc worked as a designer at for 7 years and today he is the senior footwear designer for collection. His list of projects at Reebok is extensive and ranges from Sole Fury to collaboration with , several editions of Club C and especially the Zig Kinetica II in numerous versions and collaborations of the model.

He welcomed us to his studio in Los Angeles, where we talked a lot about design, the way he approaches his projects and how he uses his famous bootlegs to express himself.

For his interview Marc chose to talk about a shoe that was a very important milestone in his life – the x Reebok Zig Kinetica II. A sneaker that he designed, and got the chance to put a lot of himself, personal references from his life and some of his own tastes.

Overall, Brosseau provides a unique insight into the sneaker industry and how design can impact culture and fashion. His experience and perspectives are valuable to anyone interested in design, fashion and culture.

Full interview at www.kickstory.co

Billionaire Boys Club x Reebok Zig Kinetica II
Owner:
Photos: Kickstory

02/06/2023

And to wrap up our Portland interviews, we were lucky enough to meet and spend an afternoon with Ian Williams, the owner of , a sneaker-themed coffee shop that brings together the local community. This interview was particularly cool because not only is he also called Ian, but he's also one of the biggest fans out there.

has an inspiring story – he started his career at Nike as a janitor and after 3 years of hard work, he landed the job as a footwear developer. Having outgrown what he wanted to do in that space, he realized that what he liked was the community and in 2014 he left Nike to open a coffee shop. He wanted to create a space for people working in the sneaker industry to come together and that's how Deadstock Coffee was born. He later opened Concourse Coffee as well, themed around his other passion, basketball.

Choosing a pair of sneakers for his interview was easy - according to him "this is Ian as a shoe". It has a little bit of everything he likes: coffee, his favorite silhouette with gum outsoles, and his favorite player, Allen Iverson. And to make one of his Questions 'Mocha Toe' even more special, it was only right he dipped and dyed them in his own coffee.

At the time of our trip, Ian was still one of the owners of the Concourse, where we did his interview. Today he's the owner of just Deadstock Coffee.

Full interview at Kickstory.co

Reebok Question Mid ‘Mocha Toe’
Owner/dono: Ian Williams
Year/ano: 2022
Photos/fotos: Kickstory

12/23/2022

🇧🇷- Ir até a casa do falar sobre tênis, basquete e ver ao vivo algumas das raridades que ele tem na sua coleção, foi mais uma das coisas surreais que fizemos na nossa viagem a Portland. Porém, que o pai dele é brasileiro e que ele até já morou no Brasil, a gente realmente não esperava!

Do momento que Nick viu Kevin Garnett na capa da primeira edição da revista , ele decidiu que queria escrever sobre tênis. No decorrer da sua trajetória já trabalhou nas principais mídias do segmento como e . Hoje ele trabalha para a Espn, Boardroom e é uma das principais fontes de notícias quando se trata de tênis de basquete e contratos dos atletas.

E mesmo já tendo vistos milhares de tênis, participado de colaborações exclusivas e tido acesso a alguns dos samples e pares mais malucos, Nick escolheu falar do seu tênis de basquete preferido, desenhado por Eric Avar e que ficou famoso nos pés de Jason Kidd – o Nike Zoom Flight 95.

Entrevista completa em KICKSTORY.CO

Nike Air Zoom Flight 95
Owner/Dono: Nick DePaula
Photos/Fotos: Kickstory

🇺🇸- Going to Nick DePaula's house to talk sneakers, basketball and to see in hand some crazy rare pairs he has in his collection, was another surreal thing we did on our trip to Portland. But what we really didn't expect was that not only his father is Brazilian but also he lived in Brazil.

From the moment Nick saw Kevin Garnett on the cover of the first issue of Slam Kicks magazine, he decided he wanted to write about sneakers. Throughout his career, he has worked in some of the main media/magazines of the segment, such as Solecollector and Nice Kicks. Today he works for Espn, Boardroom, and is one of the top news sources when it comes to basketball shoes and athletes' contracts.

And even though he's literally seen thousands of sneakers, participated in exclusive collaborations, and has had access to some of the craziest samples and kicks out there, Nick chose to talk about his favorite basketball sneaker, designed by Eric Avar and famously worn by Jason Kidd– the Nike Zoom Flight 95.

Full interview at KICKSTORY.CO

12/15/2022

[PT] Em abril desse ano tivemos a oportunidade de entrevistar pessoas incríveis por Boston. E de quebra, visitamos essa cidade icônica cheia de história, arte e esportes.

Fizemos uma matéria no nosso Journal com nossos lugares favoritos da cidade - como lojas, restaurantes e museu.

Você pode conferir a matéria completa em KICKSTORY.CO

Fotos e conteúdo / Photos and content:
Texto / Text:

[EN] In April of this year, we had the opportunity to interview amazing people around Boston. And at the same time, we got visited this iconic city full of history, art, and sports.

We did an article for our Journal about our favorite places in the city - like shops, restaurants, and museums.

You can read the full article at KICKSTORY.CO

12/07/2022

🇧🇷 Hoje restamos a entrevista do que fizemos em 2019. Fomos até o estúdio dele para falar sobre geração de conteúdo com a , estilo de vida do futebol, chuteiras e customizações.

Entrevista completa em KICKSTORY.CO

Nike Hypervenon Phatom III Elite
Dono/Owner:
Ano/Year: 2018
Fotos/Photos:

🇬🇧 Today we go back to the interview we did in 2019. We went down to his studio to talk about content creation for , football lifestyle, soccer boots and customization.

Check out the full interview at KICKSTORY.CO

11/01/2022

Com a volta das temporadas de basquete, ilustramos alguns dos tênis que estamos mais animados de ver essa temporada da NBA e WNBA. Qual desses modelos você curtiu mais?

1- Nike Lebron XX
2- adidas Harsen Vol. 7
3- Puma Stewie 1
4- adidas Trae Young 2

🇺🇸- As basketball season returns, we drew some of the sneakers we are most exited to see during this NBA and upcoming WNBA seasons. Which of these models did you like the most?

09/23/2022

🇺🇸- We have repeatedly said that Reebok makes some of the best collaborations and theamed collaborations, perfectly applying the essence and details of movies, series and cartoons into sneakers. But we never imagined having the opportunity to talk to the person behind these special projects like: Tom & Jerry, Minions, Jurassic Park, Billionaire Boys Club, Ghostbusters, and of course, the collaboration with Power Rangers and the famous box set that forms a megazord when connected together.

At Portland's famous Waterfront, we talked with about his profession in footwear graphics, his journey through adidas, his time at Reebok as Senior Design Manager for pop culture and streetwear collaborations, his references and much of the process of making these collaborations. But for his interview he chose to talk about something more personal to him, his Air Total Foamposite Max, which not only represents a lot of what he likes in a shoe, something more futuristic, crazy and different, but also because it was that special sneaker that he took, many years to get.

FULL INTERVIEW IN BIO

🇧🇷- A gente já falou por aqui que a Reebok faz as melhores colaborações e parcerias temáticas, aplicando perfeitamente a essência e detalhes de filmes, séries e desenhos em forma de tênis. Mas a gente nunca imaginou ter a oportunidade de conversar com a pessoa por trás desses projetos tão especiais como: Tom & Jerry, Minions, Jurassic Park, Billionaire Boys Club, Ghostbusters, e claro, a colaboração com Power Rangers e o famoso set de caixas que juntas, formam um megazord.

No famoso Waterfront de Portland conversamos com o Chris Hill sosbre sua profissão como designer dráfico para calçados, sua trajetória pela adidas, seu tempo na Reebok como Gerente Senior de Design para colaborações de cultura pop e streetwear, suas referências e muito do processo para fazer essas colaborações. Mas para sua entrevista ele escolheu falar de algo mais pessoal, o seu Air Total Foamposite Max, que não só representa muito do que ele gosta em um tênis, algo mais futurista, maluco e diferente, mas também porque foi aquele tênis especial que ele demorou muitos anos para conseguir.

08/10/2022

Our last interview in Boston was really something special and a once in a lifetime kind of moment for us. In an amazing interview inside the Reebok archive, we sat down to talk with , Design Director of Innovation at Reebok.

Michael has been at Reebok since 2016, where he worked on some really cool stuff over the years from running, to lifestyle, to basketball and even spent some time on the Advanced Concepts team. But the story he chose to tell was about his work with on the x Reebok Experiment G.

Not only did Michael invite us to the archives but he also pulled out some original samples and prototypes of some sneakers that were the essence of what he liked about the brand. He pointed out some of the sneakers and design elements he used as reference, that are clearly present in the Experiment G.

"It's all the things that I am interested in. I'm often a maximalist, I just want to do everything all at once, and to have the opportunity to work with somebody who also sees things that way, who wants to make it deliberately different, is unique."

Full interview at KICKSTORY.CO

Legenda em Português nos comentários.

07/21/2022

🇺🇸- On a rainy day in Boston, we had the chance to talk to . Today she is the head of lifestyle marketing and storytelling for Reebok's classics products – Club C and Classic Leather, which are both icons and staples of the brand.

After working many years in the agency world she went searching for something different, and eventually, her passion for fashion, style, and sports led her to , where she has been doing some amazing projects with both classic silhouettes.

Hannah told us about her process for getting into the company and how she transformed the Classic Leather – that she bought for her interview at Reebok – into a unique sneaker that holds memories of special moments.

Check out the full interview at KICKSTORY.CO

Reebok Classic Leather
Owner/Dona: Hannah Bundy
Photos/Fotos: Kickstory

🇧🇷- Em um dia chuvoso em Boston, tivemos a oportunidade de conversar com a Hannah Bundy. Hoje ela é a diretora de marketing de lifestyle e storytelling para os produtos clássicos da Reebok – Club C e Classic Leather, que são ícones da marca.

Depois de trabalhar muitos anos no mundo das agências, ela foi em busca de algo diferente e, eventualmente, sua paixão por moda, estilo e esportes a levou à Reebok, onde ela tem feito alguns projetos incríveis com essas duas silhuetas clássicas.

Hannah nos contou como foi o seu processo para entrar na empresa e como transformou o Classic Leather – que comprou para sua entrevista na Reebok – em um tênis único que guarda lembranças de momentos especiais.

Kickstory

04/19/2023

04/14/2023

03/17/2023

03/17/2023

02/06/2023

12/23/2022

12/15/2022

12/07/2022

11/01/2022

09/23/2022

08/10/2022

07/21/2022

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