04/01/2026
Excellent strategy session today with . We got crystal clear on what matters most with their media strategy.
We’re pausing the “big, complex” ad campaigns for now and leaning into what’s going to perform immediately: DM + follower ads with a simple but powerful offer. We also mapped the next shoot and outlined a set of organic reels so we can show up prepared and execute fast.
This is the pre-shoot work that you don't typically see: align the offer, tighten the plan, remove friction, then hit record.
Pretty videos are nice... What we create is intentional media that moves people to action (bonus: the videos are still pretty)