06/16/2026
Unpopular opinion: Your best branding portrait is probably the one where you aren't staring into my lens.
There’s a real magic in a profile or three-quarter view. It captures a sense of vision and creativity that a standard "smile-and-say-cheese" headshot just can't touch. It’s why some of the most interesting icons and creators choose it.
I know that when I tell you to turn your head and look at the wall, your immediate instinct is to assume I’ve lost my mind. I see it all the time. But I promise you, I don't actually have two heads, I just know what looks good.
Embrace the look away!