T60 Health

09/03/2026

Summer break is over. The kid is back in school. Which means the Chief Canine Officer is back in the office and hard at work.

08/31/2026

Most private practice docs think video means standing awkwardly in front of a camera trying to "sell" their practice... no wonder they avoid it.

But what if video wasn't about marketing... it was about helping patients understand before they ever call your office?

Turns out, that changes everything. Including your schedule.
Here's how video actually works for private practices 👇

WATCH VIDEOS, READ THE BLOG POST:
https://www.healthcarevideospecialists.com/blog/how-to-use-video-to-grow-your-medical-practice

Discover how to grow your medical practice without adding extra work. Learn 3 powerful video marketing strategies to attract patients, build trust, and boost ROI effortlessly.

08/28/2026

Worried video marketing will cost too much or take too long?

If you're worried about that as a private practice doctor, let's clear that up.

08/27/2026

I made this video on a work retreat in Denver, walking through Red Rocks.
Wasn't planning on shooting anything.
But I had my phone out, and I started thinking about how weird it is to be somewhere completely unfamiliar... just trying to take it in, figure out where to go, what's worth stopping for.
And it reminded me of something I think about a lot with the doctors I work with.
That's basically what a new patient is doing when they're researching you. Wandering around, trying to get a feel for things, before they've committed to anything.
Most practices have no idea that's happening.
So I just started talking into my phone.
This is the result. Hope it's useful.

08/26/2026

🏥 Too many healthcare brands and private practices hide behind jargon and polish.
But real trust? It’s built with real people.

The more you show your human side, the more powerful your connection with patients and audiences becomes. Vulnerability isn’t a weakness... it’s a superpower.

08/25/2026

Private practice docs are always debating over which marketing tactic(s) to use.

In this video, Andy Crestodina from Orbit Media Studios explains why communications and marketing platforms already made the decision for you.

08/24/2026

Is healthcare a serious industry? Sure.
But your videos don’t have to be boring.
🎥 Fun builds connection.
🧠 Playfulness boosts retention.
❤️ Personality drives trust.
If you want patients to remember you... make it memorable.

08/24/2026

So many private practice doctors we talk with at T60 say the same thing: "Marketing feels like a necessary evil I'm terrible at."
Deep breath... it's not you.

Most marketing advice for doctors was written by people who've never run a practice. So of course it doesn't work.

Here are the 10 marketing headaches that keep showing up... and why they keep happening 👇

WATCH VIDEOS, READ BLOG POST:
https://www.healthcarevideospecialists.com/blog/top-10-private-practice-marketing-headaches

Struggling to attract new patients or keep up with online marketing? Discover the top 10 private practice marketing headaches doctors face—and proven strategies to solve them fast.

08/22/2026

"I didn't even know if anyone would watch it."
That's a real quote from Dr. Julie Wills... a dentist who decided to give video marketing a shot without knowing what to expect.

Turns out? A lot of people watched. And patients started walking in the door.

She also said her interview took less than an hour before her first patient of the day.
No disruption.
No big production.
Just results.
Watch to hear what she had to say.

08/20/2026

Two years ago today...
𝘛𝘩𝘢𝘵'𝘴 𝘤𝘳𝘢𝘻𝘺 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵.
It was two years ago today that our founder had life-saving quadruple bypass surgery.
If you want to read more about the CRAZY story of how it all happened (Amsterdam, a bike ride, and raw herring):

Turns out the most important video of my life is one I didn’t produce myself.