T60 Health

10/20/2026

Two of the best marketing speakers in the game presenting at a single event... one night only?!
Andy Crestodina from Orbit Media Studios... and our founder and chief storytelling officer Tony Gnau?!
That's must-see stuff if you're a Milwaukee marketer.
Thursday night... 5:00 - 7:00 p.m.
Get tickets: https://amamke.org/event/ai-video-better-marketing-results/

10/20/2026

Most private practice marketing sounds the same:
“We’re patient-focused.”
“We put your needs first.”

Marketing message strategist Tamsen Webster says that if you want to truly stand out, you have to go beyond the predictable.

Watch the video!

10/19/2026

Private practice docs who produce video content, usually MISS THIS step.

Every piece of communications content (internal and external) needs its own strategy.
This is what our chief storytelling officer, Tony Gnau, told the American Heart Association.
Before you create, ask yourself:
1️⃣ Who’s our audience?
2️⃣ What’s our goal?

These two simple questions are the foundation of any impactful communication. Don’t just hit record... start with a plan.

10/19/2026

PRIVATE PRACTICE DOC: "I really had no idea what I was getting myself into."
That's how Dr. Julie Wills felt trying video marketing after 15 years in private practice.

Built entirely on referrals.
Zero interest in becoming a content creator.
Sound familiar?

She gave it a shot anyway.

The result?

Check out the blog post and WATCH THE VIDEO to hear it from her in her own words.

VIDEO & BLOG POST:
https://www.healthcarevideospecialists.com/blog/real-pp-doc

VIDEO: Hear from a private practice doctor who shares her perspective on video marketing.

10/16/2026

⛔️ Doctors don't train to be marketers. Duh.
Which is why marketing can seem like a mystery.
This video provides an easy way for them to understand it.

10/15/2026

We love it when our chief storytelling officer gets invited on podcasts, and this pod happens to be a favorite of ours. Jay Schwedelson is an awesome dude and a super smart marketer!

🧠 Why you need to rethink your video strategy 📹 With Emmy-winner Tony Gnau. New episode out now! https://lnkd.in/eAXiFB7e

10/14/2026

Most patients only associate you with one service.

Even though you offer several more.

That’s not because they don’t trust you.
And it’s not because they’re unhappy.

There’s another reason most practices miss.

This video explains it.

10/13/2026

🗣️ "Hey, I've got someone you should go see."

That’s how most referrals start. But what happens next?

They look you up.

🎥 In this reel, Andy Crestodina from Orbit Media Studios breaks down why video isn’t just nice to have... it’s the trust signal every modern private practice needs.

👀 Watch the clip. Then ask yourself: what shows up when someone Googles you?

10/12/2026

Great healthcare video starts before you ever hit record.
🎯 Whether you're featuring your practice, your team, or your story... these 5 questions help you focus your message, your audience, and your impact.
This is how smart private practices, hospitals, and systems build trust before the first appointment.

10/12/2026

Something important to keep in mind as a private practice owner... marketing isn't a cost. A cost is money you pay and it's gone forever.
Marketing is an investment. It should be a revenue geenrator!
And when you do it right... it pays for itself.
Read the post and 𝘄𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝘃𝗶𝗱𝗲𝗼𝘀 to see how.

Most marketing agencies can't show you the ROI math. We can. See exactly how many patients your private practice needs to make marketing pay for itself.