By George Partners

By George Partners Team of creatives tailored to collaborate + cultivate, led by Angela George

The foundation of the campaign came from the event’s own history: 25 years of catalog covers, each representing an honor...
05/27/2025

The foundation of the campaign came from the event’s own history: 25 years of catalog covers, each representing an honored artist and a signature color.

We assigned a secondary color to each year and used those hues as modular building blocks across the design system. Together, they formed a visual timeline—stacked to show chronology, woven to symbolize community, and animated to bring the legacy to life.

By treating the archive as a storytelling tool, we celebrated both the uniqueness of each year and the powerful impact of the whole.

Celebrating 25 Years of TWO x TWO Through ColorThe foundation of the campaign came from the event’s own history: 25 year...
05/27/2025

Celebrating 25 Years of TWO x TWO Through Color

The foundation of the campaign came from the event’s own history: 25 years of catalog covers, each representing an honored artist and a signature color.

We assigned a secondary color to each year and used those hues as modular building blocks across the design system. Together, they formed a visual timeline—stacked to show chronology, woven to symbolize community, and animated to bring the legacy to life.

By treating the archive as a storytelling tool, we celebrated both the uniqueness of each year and the powerful impact of the whole.

Can you believe this is what looked like when Matt and I said “yes” to the wild idea of building our dream Live + Work ...
04/25/2025

Can you believe this is what looked like when Matt and I said “yes” to the wild idea of building our dream Live + Work space?

This was the before — a dusty, chaotic, woodworker’s wonderland packed floor to ceiling with years of creative labor and love.

Most people just saw the mess. We saw the light. The potential. A blank canvas for the next chapter of our creative life.

It wasn’t pretty. It definitely wasn’t easy. But in 2018, we dove in headfirst — stripping it bare, rebuilding anew, all to create a space for creativity and collaboration to thrive.

Welcome to the beginning of the Lagoon story.

Union Magazine was technically our wedding invitation…But really—it was part wedding guide, part love story, part Marfa ...
04/21/2025

Union Magazine was technically our wedding invitation…
But really—it was part wedding guide, part love story, part Marfa travel tips—and 100% us.

Designed, written, and art directed by the two of us, it told the story of our engagement, outlined our wedding weekend, gave guests outfit inspo, a guide to our favorite Marfa haunts, and yes—an entire spread of our first year of dating texts (cringe, cute, chaotic).

Still one of our favorite things we’ve ever made together.

From the archives: The Love Series by , 2008.We sat under an intense light setup, fresh-faced and still, asked only to ...
04/17/2025

From the archives: The Love Series by , 2008.

We sat under an intense light setup, fresh-faced and still, asked only to think about love for 60 seconds while he captured our portraits.

A quiet reminder that love has always been the center of our work.

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