10/03/2026
Ever wonder what goes into creating a commercial?
Here’s a little behind-the-scenes look at how we brought Kent, our Covered In Content marketing mascot, to life, played by our guy Matt.
From lighting and camera setup to the final shot, we wanted to show you a little of the process before showing you the finished product.
We also shot this entire commercial inside our own content studio, a space we’ve built for productions just like this. The studio is also available for rental to content creators, filmmakers, photographers, businesses, and other creatives who need a professional space to produce their own work.
And the message behind the commercial is simple: professional video marketing doesn’t have to be complicated or out of reach.
Covered In Content offers budget-friendly video production and video marketing solutions for businesses throughout Cleveland and Northeast Ohio. Whether you need a commercial, branded content, social media videos, or help figuring out what kind of video your business actually needs, we’re here to make the process hassle-free.
Watch the BTS, then stick around to see how the final commercial came together.
Looking for video marketing for your business? Reach out to schedule a consultation with Covered In Content.
And if you’re a creator or filmmaker looking for a space to produce your next project, ask us about studio rentals too.
