Fujifilm Production

10/20/2026

The 2026-27 NBA season tips off today! 🏀

We love watching the games play out through our trusted zoom lenses, and we're also excited to see production teams continue to embrace the creative possibilities of FUJIFILM GFX ETERNA 55 throughout the season.

Here's a throwback to the Cleveland Cavaliers' Round 1 playoff games last season, where Director of Production Nicholas Langer had some fun testing this camera with Mamiya Sekor C 645 lenses: https://www.youtube.com/watch?v=91nLm_tHK3c

"Specifically, I loved pairing this with the 80mm f/1.9 in GFX mode to achieve a really shallow depth-of-field and create some really interesting separation from subject to background. I love the creative challenges that come with shooting on a new camera setup, and I think this camera absolutely pushed me to think differently about frame composition and approach this subject matter in a new way."

some b-roll. fun cam :)Fujifilm GFX Eterna 55Mamiya Sekor C 80mm...

10/14/2026

Join us at NAB Show New York October 21-22!

Come to Booth #649 to get hands-on with:

• FUJIFILM GFX ETERNA 55 with FUJINON Duvo™ & GF Cine Zooms
• FUJINON UA22x4.8 zoom on Blackmagic URSA Broadcast G2
• FUJINON LA30x7.8 zoom on Blackmagic URSA Broadcast G2

Register by October 20 with code NS4334 for your FREE Exhibits Pass -- our treat! https://bit.ly/NABNY26

10/02/2026

Hey, Vancouver 📢
Fujifilm will be at the WABE Media & Entertainment Technology Conference...join us!
👉Get your FREE exhibit hall pass at https://bit.ly/4hIJlOx
📍 Pinnacle Hotel Harbourfront, Vancouver, BOOTH #36
🗓️ Tues, October 6, 1–6 PM | Wed, October 7, 9 AM–12 PM

If you work in broadcast, live sports, production, audio, video, IT, film, post or AV, this is the place to be to see the latest technology and talk to the people behind the products you use every day (that’s us!).

Get hands-on with FUJIFILM GFX ETERNA 55 filmmaking camera, FUJINON DUVO portable lenses and FUJINON UA22x4.8BERD portable 4K 2/3-inch broadcast zoom. And don't miss Fujifilm's Stosh Durbacz's talk on 'Real World Cinematic Content for Sports' Wednesday at 12:30 (Salon F).

Join us in Vancouver for WABE Media & Entertainment Technology Conference 2026

09/30/2026

Attention Greater Denver! Join us at Cinema Shot's 2nd Annual Filmmaker's Tools & Tech Showcase October 1-2.

Register here: https://cinemashotfilmakersshow.rsvpify.com/

09/28/2026

FUJINON UA94x8.7 has joined UA70x8.7, UA107x8.4, and UA125x8 in the FUJINON UA Box Lens family.

See how each lens delivers its own distinct visual signature.

Discover the FUJINON UA Box Lens family.Launching in September 202...

09/24/2026

Attention Greater Denver! Join us at Cinema Shot's 2nd Annual Filmmaker's Tools & Tech Showcase October 1-2:

-Demo GFX ETERNA 55 with live support from Fujifilm experts
-Get hands on with FUJINON DUVO & Premista lenses

Register here: https://lnkd.in/gZuYVtfW

09/14/2026

TMO Sports recently sat with powerhouse sports cinematographer Domenick Satterberg, whose Emmy-award winning work includes NFL Films, HBO Sports, and other major sports productions.

In this episode, Dom pulls back the curtain on the world of sports cinematography — from capturing the intensity and emotion of live competition to creating cinematic imagery that brings audiences closer to the athletes and the action. He shares stories from the field, discusses gear, and techniques behind his work, and offers insights into building a career in sports production.

And if you're here for lens talk, you can find out what his go-to lenses are at 21:10:

In this episode of TMO Sports, we welcome Dom Satterberg, an Emmy-winning cinematographer whose work includes NFL Films, HBO Sports, and other major sports productions.

09/08/2026

INTRODUCING...

TWO new products to support filmmakers using GFX ETERNA 55:

👁️‍🗨️ VF-GFXC2 Electronic Viewfinder: 4:3 aspect ratio EVF, purpose-built for the GFX ETERNA 55 open gate sensor with a 2048x1536 native panel and 1,000 nits peak brightness. Expected to begin shipping by end of 2026.

📱 ETERNA ProRemote App: Dedicated iOS/iPadOS app designed for seamless camera control, high-precision lens operation, and live monitoring, supporting up to 4 cameras simultaneously across wired or wireless networks. Available during 2026.

09/01/2026

NOW AVAILABLE: FUJINON UA94x8.7BESM 4K Broadcast Zoom Lens.
📦 Expected to begin shipping to customers this October
📍 See it at IBC 2026
🔗Details: https://bit.ly/FUJINONUA94x

08/28/2026

Work fast and travel light with 19-35mm T3.5 PZ OIS WR.

Our second cinema power zoom lens for the GFX System, it's the perfect companion for FUJIFILM GFX ETERNA 55 of GFX100 II, especially alongside GF32-90mmT3.5 PZ OIS.

What story will you tell with it?