06/23/2025
A client once asked me how much I’d charge to photograph her daughter’s birthday.
I said, “$350 an hour.”
“$350? Just to take some pictures? That’s way too much,” she said.
“What were you expecting?” I asked.
“Maybe $75… it’s just a few quick shots!”
I smiled and said, “For $75, you can take them yourself.”
“But I don’t really know how,” she replied.
“For $75, I’ll teach you. You’ll save $275 and gain a skill you can use again.”
She was into the idea—at first.
Then I sent her the list: camera body, lenses, memory cards, batteries, external lighting, light modifiers, editing software, storage drives, insurance…
“I don’t have any of that, and I’m not buying it for one birthday,” she said.
“No problem,” I replied. “You can rent my gear for another $175, and we’ll shoot it together.”
She agreed—but not as eagerly.
“Great. Let’s start at 8 a.m. to catch the best light, and we’ll need a bit of time to set up and go over the timeline.”
“Oh, I was hoping you’d just show up at 1 and snap a few.”
“Well, the prep, the shoot, the setup, the editing—those all take time, and that’s where the real work is.”
Silence.
Then she asked, “Can I just use your presets or filters and do the editing myself?”
I said, “Sure—but it takes time and experience to know how to use them right.”
Eventually, she said:
“You know what? I’ll just pay the $350. I get it now—it’s more than just showing up with a camera.”
Moral of the story:
You’re not paying just for someone to push a button.
You’re paying for years of experience.
For thousands invested in gear.
For the hours behind the scenes—planning, shooting, editing, delivering.
For a professional eye that knows how to capture the moment and make it last.
It’s never just “a few pictures.”
It’s the value of my time, my tools, and my talent