08/17/2026
The Asbury Park Summer Games is a pretty good example of how our brains work at AC Unit Creative.
We’re always paying attention to the tentpole moments happening around our clients and asking: How can we get our brands into this?
For Summer Slam, that meant creating pre-event content for multiple brands, finding ways for local boardwalk businesses to tap into the weekend, and even redesigning the event logo to give the whole thing a fresh identity.
Because sometimes the best content comes from paying attention to what’s happening around your brand and knowing when there’s an opportunity worth jumping on.
That’s where strategy comes in: understanding the moment, finding the connection to your brand, and turning it into something people actually want to see.
A few brands. One big weekend. A whole lot of creative thinking 💪🏼