01/08/2019
Some recent work for Bill-E's Bacon. See more of our work at
www.pxl.house
William “Bill E” Stitt has given his bacon focused, laid back, show up as you are and let it all hang out restaurant a new name, his — BILL-E’s —and needed a campaign to promote it. As Bill-E's long-time ad agency we were up for the challenge. But we weren’t looking for just any ad campaign—we wanted something that was bold, loud, gluttonous and like his bacon…sizzled. So the team of Jason Corbin, ACD/Copy, Ryan Gernenz, ACD/Art and Patton Smith, Sr. Copy went to work developing several concepts before ultimately landing on the oddly humorous yet highly effective “pigtails” work featured here. To bring the campaign to life the team partnered with Philadelphia photographer, Steve Belkowitz and retoucher, Anthony Morrow of PXL.HOUSE. Even going as far as working with couture taxidermist, Beth Beverly, to make the tails (yes real pigtails) and then in post added them onto the bellies of the hungry talent we photographed. So far the work has been a success and is being featured in Lürzer's Archive and on Ads of The World. Oink!
Agency: Lewis Communications, Mobile, AL
Client: Bill-E's
Creative Director: RT Herwig
ACD / Copywriter: Jason Corbin
ACD / Art Director: Ryan Gernenz
Senior Copywriter: Patton Smith
Agency Producer: Christina Terrell
Photographer: Steve Belkowitz
Retoucher: Anthony Morrow / PXL.HOUSE
Taxidermist: Beth Beverly, Diamond Tooth Taxidermy
Brand Strategist: Jennifer Dira
Project Manager: Miranda Cofield