While strategic marketing is our profession it is little wonder sailing became a hobby. Around here who doesn’t know about the Edmond Fitzgerald, visited a nearby light house or stood on the shore watching a freighter pass. But there is another lesser known but critical feature of any sea faring culture. In 1822 French Physicist Augustin Fresnel invented the lens that would bear his name and trans
form nautical navigation. It’s purpose was two-fold, magnify and focus light. The combination of these created an effective signal for passing sailors. We find the fresnel lens an inspirational symbol of what strategic marketing should do. We all operate in an world of limited resources whether you are a large multinational corporation or a small, local non-profit. It is not feasible (or desirable) to to broadcast your message everywhere. By honing your message and targeting your audience you add intensity and focus to your marketing efforts. Does your marketing have both the strength and precision to reach your customers effectively? We specialize in helping small to medium size businesses with their strategic marketing and communication challenges. Contact us at [email protected]
