01/21/2026
If you can’t have a little fun with fitness content, what’s the point?
For this video with The Devil Wears Prada as inspiration, we leaned fully into the spoof — casting Lead General Manager’s daughter, Astrid, as our very own Miranda. Same energy. Same authority. Slightly fewer cerulean sweaters.
This is the kind of content we love making: on-brand, culturally fluent, and just unexpected enough to stop the scroll. Because sometimes the fastest way to connect with an audience is to let them laugh first.
Strategy doesn’t always have to be serious to be effective.