03/10/2026
**This commercial never existed.**
But it started with real photography of a senior living community.
From there, we expanded the story using AI filmmaking to explore a new way of developing marketing campaigns.
You can see the process here: https://www.vamsolutions.com/erickson-senior-living
Senior living marketing teams face a challenge:
Producing cinematic video campaigns can be expensive, slow, and difficult to test.
This approach allows brands to explore **multiple creative directions quickly** before committing to a full production.
Different stories.
Different emotional tones.
Different messaging.
All were developed from real photography of the community.
Instead of guessing what will resonate with prospective residents and families, marketing teams can test different campaign approaches first.
This concept film explores what that might look like for senior living marketing.
