Park Cities Film

Park Cities Film Park Cities Media is a full-service digital marketing firm that specializes in content creation including video, interactive media, web design and digital

Photography & Video

Video Testimonials
Let your satisfied clients and your passion for excellence shine through to every potential customer!
- Client Testimonials: The strongest case for your business. We can help you leverage your client base, define your objectives and provide detailed direction to create sincere messaging that will truly resonate.
- Company Introductions: Messaging from your e

xecutives and the service providers your customers will work with are powerful tools to build a connection between your organization and the marketplace.
- Case Studies: Discuss your biggest successes with us. We can tell the world about what you’re most proud of in an exciting format that builds value and teaches prospects exactly how you can hit another home-run for them. Marketing Videos
Put your best foot forward once and share it with the world 24/7. Video marketing is always working for you, if you recognize how to use it to your organization’s strengths. We can make the process painless!
- Corporate Overviews: Tell your company’s story in an exciting format. Whether you want to promote yourself to potential employees, customers or internally, we can help you get people excited about what you do.
- Video Press Releases: If you’ve got big news there’s no better way to share it with the world than in video format. Your video can stand alone on your website or we can share it online to raise awareness and drive traffic back to your homepage.
- Product Demonstrations: There’s no better way to sell your products and services than to show them in action. We’ll integrate sales, marketing and your own identity to help you capture that perfect demonstration. Then we’ll make sure everybody in the world knows about it! Instructional Videos
Whether you want to teach your staff, existing customers or potential opportunities, engaging instructional video helps portray your business as experts and can potentially save you thousands in ongoing sales and training expenses Whether you want material created new or to simply update your existing content we’ll show you how to maximize your return and minimize your financial and time commitment!
- Video Tutorials: Sometimes you want to share something in-depth. You might intend potential customers to see how easy your product is to use, or maybe you’d like existing customers to have a source of support they can access on their own 24 hours a day. We’ll design the tutorial according to your goals and show you how easy it is to “shoot once and share forever.”
- Orientation & Training: Consistent results require everyone being on the same page. You can spend thousands of dollars in man-hours and dedicated training classes each year, or we can help you document your training in an engaging, fully-interactive learning experience. We can even build short quizzes that update you on progress automatically!
- Animated Motion Graphics: No one wants to watch a powerpoint! Keep your audience’s attention and make a meaningful impact by presenting yourself and your products in stunning 3D. We can even revamp your existing powerpoint decks to look fantastic and keep your audience focused. Event Documentation
We’re completely mobile! We love going on location to corporate retreats, non-profit fundraisers, private events and public festivals. Whether you want to capture the events of the day or stream them live we can handle the technical details and help you focus on putting your best foot forward.
- On-Location Videography: Whether you want photos or videos, we know how to frame the big day (or week) in an exciting narrative. Capture your corporate retreats, conventions, special events and more and share them to a variety of audiences: your staff, your customers and the customers you’d like to get to know.
- Streaming Video: Whether you want to share an important speech with those who can’t be there or want to interact with your audience in real-time, we have the technology and know-how to deliver without fail.
- Music Videos: You know the energy of a live show. Let us capture your sound and help you grow your fan-base. Interactive Product & Training Content

Enhanced Video Content
We can take your training and sales presentations to the next level. Put your audience in the mood to listen and reach them at their convenience. Go beyond video to fully immersive 3D animations, audience interaction and concise, to-the-point messaging. Self-Guided Product Demos & Training
Put your best foot forward once and share it with the world 24/7. We can make the process painless!
- Product Walk-Throughs: Get prospects involved with step-by-step guidance that naturally engages your audience. Easily switch from video to self-guided content in the same presentation!
- One-Click Sales Aids: Your sales staff will go wild for our interactive demonstrations. Take the guess-work and stress out of client presentations by putting the presentation on autopilot. Would your sales reps be more attentive to client needs if they felt more confident in their ability to professionally demonstrate your products and solutions?Absolutely!
- Scorable Training: We can create simple quizzes that test for learning comprehension that seamless complement our totally interactive training modules. Get real-time feedback about who’s using your tutorials and how effective they are. We can use the same method to guide customers through a consultative sales process that they customize based on their own preferences! Modernize Your Existing Content
Whether you want to teach your staff, existing customers or potential opportunities, engaging instructional video helps portray your business as experts and can potentially save you thousands in ongoing sales and training expenses Whether you want material created new or to simply update your existing content we’ll show you how to maximize your return and minimize your financial and time commitment!
- PowerPoint to “Wow!”: How many dry powerpoint presentations have you seen in your career? We can take that information and make it truly engaging. Breathe new life into old presentations and utilize your content outside of the office by sharing it online 24/7.
- Content Resurrection: If you’ve already spent money on video, photography and web assets but haven’t seen the results you wanted, don’t despair! We’ll help you identify your goals and show you how to better target your underperforming assets. And if they’re lacking pizzazz we can give them a makeover. . .
- Make your Training Repeatable: If you’ve got a process that works then you should make it work for you. Stop using your best employees’ time to give the same presentation again and again. Let us adopt your curriculum for the web and put your staff (or clients who need product support) through an interesting learning experience. Web Marketing Services

Web Design
Whether you want to refresh your existing site or build one from the ground up we can show you how to brand yourself to maximize your business goals. We’ll help you define your objectives and understand how each piece of the digital marketing puzzle comes together.
- Site Refresh: Your existing site might have more life in it than you think. We can update any site with new, dynamic content and social media integration designed to drive traffic and increase your search rankings.
- New Site Design: Whether you have never had a website or just want to start fresh we can quickly design you a site that looks professional and is optimized for SEO.
- SEO: Your website is the foundation of search engine optimization. We have unparalleled resources to achieve the first page rankings you want on intelligently researched keywords. We can make the process painless!
- Corporate Overviews: The strongest case for your business. We can help you leverage your client base, define your objectives and provide detailed direction to create sincere messaging that will truly resonate.
- Video Press Releases: Messaging from your executives and the service providers your customers will work with are powerful tools to build a connection between your organization and the marketplace.
- Product Demonstrations: There’s no better way to sell your products and services than to show them in action. Social Media Integration
We’ll never offer you services that we can’t quantify with results. If you’ve shopped around for social media marketing services you know how wishy-washy people can be when you ask them about why your business needs a page, for example. Park Cities Film builds all of its marketing campaigns around concrete goals for your business. We’ll integrate social media where it makes sense but never where it doesn’t. Not sure if your business needs social media? Ask us and we’ll help you sort it all out!
- Classic Social Media: Facebook, Linkedin & Twitter. Social media is only as good as your ability to genuinely engage with your target audience. You don’t just “do social media;” you develop a new channel of communication. We’ll teach you how to easily leverage your existing efforts into a social media presence so your time commitment remains minimal.
- Social Reviews: More and more people are turning to sources like Yelp! and Google Places to find authentic reviews about products and services. We’ll make sure they hear the good news about your business.
- Intelligent Social Media Marketing: The bottom line is that social media is only one tool in a well-defined marketing campaign. Don’t throw money at something no one can explain to you. Let us walk you through the when, where and why of it all.

Check out our first post for Premiumbeat.com!
04/13/2015

Check out our first post for Premiumbeat.com!

Corporate video jobs are a great way to supplement your income. Follow these tips to expand your client base.

Shots from various productions
03/03/2015

Shots from various productions

2014 Production Stills
02/06/2015

2014 Production Stills

We are finishing a video update for one of our favorite business partners, Womack Machine Supply, today! Park Cities Fil...
02/28/2014

We are finishing a video update for one of our favorite business partners, Womack Machine Supply, today! Park Cities Film is updating Womack's Recruitment Video with fresh footage for use at trade shows, career fairs and in their hiring pursuits!

11/18/2013
04/23/2013

: We're in Chicago today shooting video with !

02/28/2013

Park Cities Film is producing on a shoot today with JCPenney and Levi Strauss Co.!

Capturing Photos & Video for Womack Machine Supply at last year's MDA Walk at Cowboys Stadium.
01/22/2013

Capturing Photos & Video for Womack Machine Supply at last year's MDA Walk at Cowboys Stadium.

01/22/2013

Video Hosting & Viewer Behavior

“What we found was that people are pretty patient for up to 2 seconds.”
– Ramesh K. Sitaraman (University of Massachusetts, Amherst & Akamai Technologies)

After putting the time, consideration and money into creating a great, new video for your website, you feel relieved to have the project completed. However, it’s important to consider how you will present your new video to your audience. It is critical that you host your video properly. A huge factor in the success of your video is making sure it starts promptly and doesn’t falter or freeze. Most viewers will simply give up and move on if your video constantly needs to stop and re-buffer.

On January 10th, 2013, NPR’s Morning Edition profiled the importance of video hosting in a piece called, “In Video-Streaming Rat Race, Fast Is Never Fast Enough.”They highlighted a study that demonstrates a clear correlation between the quality of video hosting and viewer behavior.

The study, authored by S. Shunmuga Krishnan (Akamai Technologies) and Ramesh K. Sitaraman (University of Massachusetts, Amherst & Akamai Technologies), is called “Video Stream Quality Impacts Viewer Behavior: Inferring Causality Using Quasi-Experimental Designs.” Krishnan and Sitaraman looked at data from Akamai’s streaming network and studied 23 million views from 6.7 million unique viewers.

The Results

- Viewers start to abandon the video if it takes longer than 2 seconds to start
- If a video takes 5 seconds to load, more than 20% of viewers abandon it
- If a video takes 10 seconds to load, about 50% of viewers abandon it
- Viewers who experiences a failure to watch a video is less likely to revisit the same site
- A viewer who experiences re-buffer delay (stuttering) plays significantly less of the video than viewers who don’t experience re-buffering delay.

As video consumers, we already know this. However, we have a tendency to forget how important that is when it comes time to host our videos. This study gives us definitive proof on something we really already knew: it is critical to host your videos on a good hosting site.

Solving the Problem

You should host your videos on an external site dedicated to video hosting and then embed them in your website. Don’t think you need to host your videos on your website.

YouTube

YouTube continues to evolve and get better and that’s good for your business. There are two primary reasons to use YouTube. First, is to host videos for embedding in your website, posting to Facebook, Twitter, etc. Second, is to receive the benefits of search engine optimization from hosting your business videos on the Google-owned YouTube.

YouTube is an especially great option because it’s free, has a pleasant user-interface, good playback quality and decent analytics. One caveat, however, is that on YouTube, videos are limited to 15 minutes. If you’re looking to host longer videos (seminars and presentations, for example), YouTube won’t work for you.

Vimeo

Vimeo has historically been focused more towards independent filmmakers, but has now developed into a community for video hosting of all sorts. With their “Basic” account, which is free, you can upload up to 500MB a week (which is limiting) and it comes with banner ads, restricted settings and few analytics. For $59.95 a year, you can upgrade to “Vimeo Plus”. With “Plus”, you get 5GB of uploads a week, no banner ads, priority uploading, advanced customization and statistics. “Plus” is also great if privacy is important to you, as there are more options around who can view, find or embed you video.

Wistia

Wistia is a great solution in two situations. First, if you only have a couple videos, Wistia has a free option. You can host up to three videos for free AND you still get all the Wistia features. Those features are the second reason to consider Wistia: basically it’s about great analytics, including something they call the ‘heat map’, which measures second-by-second viewer engagement.

If you have more than three videos, Wistia has a 6-video option ($23/month, which we think is on the high side for just 6 videos) and another option for unlimited videos ($79/month, which includes 200GB bandwidth per month, which should be plenty for most small businesses).

And – if you’re planning a video production in the Dallas area, click on the Contact Us tab in the menu bar to connect with us. We’d love to discuss your video project with you!

Address

Dallas, TX

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