05/06/2026
I was voice messaging one of my favorite fellow business owners the other day (shoutout .c ) about the ebbs and flows of running a business.
We chatted about the highs, the slow seasons, the pivots⦠all the things that can affect business owners. She shared those stats about entrepreneurship and I couldnāt help but reflect on how Iāve been in this space for over a decade now, and full-time since 2019.
Iāve seen what it takes to keep going, and not just in my own business. Iāve watched so many of my branding clients build opportunities, rebuild when things didnāt go as planned, push through seasons that wouldāve been easier to walk away from, and also celebrate the biggest milestones, financial wins and achievements.
So hereās my note for the small business owner today:
20% of small businesses donāt make it past year one, and 50% donāt make it to year five.
If youāre still here figuring it out, showing up, paving a way, pivoting when needed, building the brand, selling, and running your business...
Youāre doing something that most people donāt, and you are wildly resilient.
Keep going. Youāre doing better than you think.