06/18/2026
Do you need to niche down to one topic when building your personal brand?
Here’s my unpopular take:
I don’t think your niche should be a topic or industry.
I think your niche should be a person.
When I stopped trying to fit myself into a marketing box and started speaking directly to the woman I wanted to serve, everything got easier.
My content got clearer.
My messaging got stronger.
And showing up became a whole lot more fun.
You want to be known for one thing.
You just don’t need to reduce yourself — or your audience… to one thing.
What’s something about your ideal client that has nothing to do with what they sell?