01/24/2020
✨Tips for your business Instagram✨
Contrary to popular belief, a pretty grid is not the most important thing when you start a business Instagram page.
Here are the top 3 business Instagram game changers that I’ve noticed customers, clients, and curious followers look for; that grow their trust in your company through them seeing a well done Instagram business page!
# 1. A professional, high-quality, and easy to understand profile photo. This means either your business logo, a headshot, or similar branded image. Selfies are fine, if you run a selfie business. If not, use your logo or a professional image of yourself creating, running your business, or other activity relating to your company.
2. Have a clear, concise, to the point, but still thoughtful and creative bio/description about who you are, what your business does, why you are special, and how you’re different from other businesses in your industry. Be a little cheeky, be a little fun, definitely use emojis, but make sure people can quickly understand what you offer. It’s good to have something in there about why they should trust you, be it “3 year Professional Cookie Monster” or “San Diego’s Luxury Donut Maker”. Don’t exaggerate, but have something in there that showcases your authority on the subject, without being too braggy!
3. Utilize highlights. This is an amazing feature for SO many reasons. Think of this section as your company’s portfolio, mission statement, and newsletter, where you can quickly and easily display reviews, location, hours, products, services, team members, and share everything relating to your business in one easy place, without them needing to even click on your website yet. It establishes your authority in your industry, enables you to get updates or information out to your followers quickly, and customers appreciate it too. 💁🏼♀️
There you go, your next 3 changes to implement on your business Instagram! Tag me after you’ve made the changes on your page, and let me know how it goes! 😍