07/21/2026
Are your headshots making you money...or leaving opportunities on the table?
Here's something I see all the time.
An attorney invests in professional photography...
Updates her LinkedIn profile...
And never uses those images again.
That's a missed opportunity.
Your professional imagery should be one of the hardest-working assets in your marketing strategy. It should be reinforcing your credibility and leadership long after your session is over.
Think about it...
Every time you're invited to speak on a panel, contribute to an article, appear on a podcast, receive an award, or join a board, what's one of the first things they ask for?
Your bio and your headshot.
Your image is often your first introduction before you've ever shaken someone's hand.
So why limit it to one profile picture?
Here are a few places your professional images should be working for you:
✓ LinkedIn profile & banner
✓ Your law firm website
✓ Speaker and conference bios
✓ Podcast guest features
✓ Media and press opportunities
✓ Bar association profiles
✓ Email newsletters
✓ Social media content
✓ Award submissions
✓ Firm announcements
Your headshots aren't just photos.
They're a marketing asset.
The more strategically you use them, the greater the return on your investment.