09/19/2023
Before you run to Pinterest for brand shoot inspo, take a quick pause:
Imagine a designer that says they value “pushing the boundaries”, but has imagery that is very timeless and elegant. Or a coach that uses a very personal and captivating brand story as a cornerstone of their business but only uses portraits that are highly stylized and editorial. Orrrr imagine an artist that creates intricate and elaborate work but their brand photos are all simple and minimalistic.
As pretty as their photos may be… they just wouldn’t hit the spot. You as the audience might feel indifferent to them, but you also might start to create a sense of distrust, confusion, or disconnection to the brand. Which is such a missed opportunity because aligned imagery would do the exact opposite!
When it comes down to it, there are a million ways to take pretty pictures, and we so easily can get caught up in all the shiny ideas when looking for inspo. So before you dive with gathering images and ideas, answer these questions for clarity and use them as a starting point for your planning!
And if you want to see the full 10+ list of questions I recommend you answering before you plan your brand shoot, head to the blog— you know where that link is 😉
