Hoffmedia

10/03/2026

Most companies treat social like a bulletin board.

For over two years we've used it to show what kind of company Steele Earthworks is instead. The jobs, the details, the crew.

Last week they posted a hiring call for a new job in Kuna, Idaho. 36 people applied in seven days. No hiring ad.

They already knew exactly what they were walking into.

10/01/2026

Every contractor's website says they care about doing it right.

Ken is a fourth generation electrician at E2 Solar here in Bend. 37 years in. When he says "we'll tear it out and we'll do it again until it's right," you believe him.

Typed on a website, that's a claim. Said on camera, it's proof.

Who on your crew should be on camera?

09/07/2026

Social media is hurting your business right now.

Google started indexing social posts, so your captions, alt text and geotags now get read the same way your website does. Which means a lazy caption isn't neutral anymore. It's telling Google you don't do anything.

I go through client accounts every week and it's the same thing every time. Great footage of real work, and a caption that says nothing. The job was the hard part and the free part got skipped.

Nobody cares about the roof. They care what it cost, what went wrong, and why you were the one who could fix it.

Comment CAPTION and I'll send you the four-line formula we use for clients.

09/06/2026

You are already doing the work. Most Central Oregon business owners just do not have a minute left to show it.

We script, film, edit and post it for you, then put it in front of the right people in Bend with Instagram ads.

Follow Hoffmedia | Video, Photo, Website and Social Media Marketing to see what that looks like week to week for excavators, builders, roofing and solar crews across the High Desert.:

👉 Follow Hoffmedia | Video, Photo, Website and Social Media Marketing

07/20/2026

Steele Earthworks is putting nine miles of new water line under the town of Burns, Oregon. We're filming the whole thing.

Episode 2 just went up. Phase 1 is wrapping, thousands of feet of pipe are already in the ground, and the crew is out on the highway patching the road back every night so nobody's driving on gravel. Tucker and Wyatt walk you through where the job actually stands.

This is the kind of work most companies do and never show anyone. That's the part we handle. We turn it into a series people want to follow, week after week.

Watch Episode 2: https://youtu.be/4ZaZi4obczM

Run a business in Central Oregon and want your work documented like this? Send us a message.

Installing new water line through the town of Burns, Oregon: mainli...

07/14/2026

📍 Central Oregon business owners:

Your competitor isn't better than you. Their work just shows up online and yours doesn't.

You're heads down doing great work while the companies that market better take the jobs that should be yours. That's not a skill problem. It's a visibility problem.

Follow Hoffmedia | Video, Photo, Website and Social Media Marketing and we'll show you exactly how local service businesses are turning their projects into content that brings the right clients in.

We do this for excavators, builders, concrete crews, and solar teams across the High Desert. If you do real work, it should be seen.

👉 Follow Hoffmedia | Video, Photo, Website and Social Media Marketing

07/04/2026

Proud to tell American stories.

Every day we get to point a camera at the companies building, digging, hauling, and serving their own communities. American made businesses doing the real work. That's the whole job, and we don't take it lightly.

To every client and customer who trusted us with their story this year: thank you. You're the reason we love what we do.

Happy 4th. Here's to the next 250.

06/27/2026

Two years ago we started running social for Steele Earthworks, a crew that does incredible work in the dirt.

Here's the honest version of those two years: a lot of testing. Some posts hit, plenty didn't. We'd catch a little growth spurt, then things would flatten back out. That's the part nobody shows you.

So a few weeks back we did something that feels backwards. We hit pause. Stopped posting, let the account catch its breath, and got honest about what we were actually filming.

Then one post clicked. And we leaned all the way in.

It's been climbing all day. 13,000+ views, 44 new follows, and people watching almost a third of a one minute video. Off a single post.

This is the stuff we believe in. Stick with a team long enough to learn what actually works, be willing to stop and change the plan, then go all in when something hits.

Proud of this one.

04/30/2026

We found snack. I take nap.

Happy Awkward Thursday!

What an AMAZING styled shoot with a fun crew. So happy that we get to be part of such an amazing community of wedding vendors in Central Oregon. Thank you Tom from Mot Photography for taking the time to cameo!

Quick Vendor shoutout for the day:
Venue: Brown Park Ranch - Jessica

Planner: Central Oregon Wedding Collective- Amanda

Furniture: Cheerful Event rentals- Leah

Lighting: Flip Flop sounds

Dog: Bark and Bridal - Lauren

Dessert: Ida’s cupcakes - Autumn

Florals: High Desert florals - Gloria

Photographers: MOT Photography - Tom

Collectively Captured- Christine

Cookies : Little Pine cookie co

Dress: Bella Brides

Rentals: 541 Bounce

Jewelry: Nashelle

Hair/Makeup :Edge -Lori

Talent (Groom):
Talent (Bride):

04/24/2026

Today we found plants.

But like it was actually a BLAST getting to work with Andrew and his over capturing some new website content and a video for their new space launch!