Charizma Co.

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Charizma Co. We are a team of enthusiastic, artistic individuals aiming to bring "charizma" to the business world. Brand and art direction with CHARIZMA CO.

Building and managing compelling brands. Contact us for more details or visit our website to consult with us. There's more to a brand then a good photo or a good video. There's a story that has to be told and intention to get through. Visual concepts should only be the byproduct of a good story. They should serve as a form of captivating an audience enough to engage their attention for a few seconds so that you can share how you can serve them best. Our company is based on creating visual content-but it's driven by purpose and intention to do so.

10/22/2026

Your business has evolved. Has your brand evolved with it?

One of the most challenging conversations we have is with established businesses that have been operating for 10, 15, even 20 years.

Because somewhere along the way, what was once intentional becomes familiar.

ā€œThis is who we are. This is how we've always done things.ā€

But is it who you are TODAY?

Think about how much your business has changed. Your leadership, your team, your company culture, your customers, your vision for the future.

Now ask yourself: Does your brand still reflect all of that?

Marketing evolves. Consumer expectations shift. Industries change. And the brand presence that helped establish your business may not be the one that will take it into its next season of growth.

Here's the question we love asking:

It's working. But is it working as well as it could? Are you leaving opportunity on the table?

Sometimes, the greatest opportunity isn't a complete rebrand. It's an outside perspective that helps you recognize what needs to be refined, strengthened, repositioned, or brought back to life.

Because your brand isn't just what the market sees. It's also what your people believe in, what your culture represents, and how your business shows up every single day.

If it's been 3ā€“5 years (or longer) since you've meaningfully evaluated your brand presence, perhaps it's time for a fresh perspective.

At Charizma Co, we help established businesses evaluate their positioning, messaging, identity, and company culture to create greater clarity and alignment between who they are and how they're represented in the market.

Your business has grown. Your brand should reflect that growth.

Contact us directly in messaging or via our website contact form to start a conversation about a brand evaluation and discover how we can strengthen and clarify your presence for what's next.

Catch Rubi Z (Founder and Brand Builder) on the Paris Davis Podcast, recently released on YouTube.

10/19/2026

Staying still has a cost. And sometimes, the greatest risk isn't moving in the wrong direction. It's refusing to move at all.

Here's your reminder this week: STAY IN MOTION.

Walk. Jog. Run. Whatever pace you can sustain, keep moving forward.
Because progress doesn't always look like speed. Sometimes it looks like learning, adjusting, rebuilding, or simply taking the next step.

But here's where I want to challenge you.
No more living off yesterday's wins. No more holding on to strategies that used to work simply because they once brought success. No more allowing the comfort of what you know to keep you from discovering what's possible.

Your past success is proof of what you've accomplished, not permission to stop evolving.

The world is moving. Industries are changing. Opportunities are emerging. And as leaders, entrepreneurs, and visionaries entrusted with carrying something forward, we have a responsibility to keep growing with it.

Does that mean you never stop to rest? Absolutely not.
Rest. Replenish. Grab some water. Seek counsel. Hire the coach. Call the friend. Reevaluate the strategy. Take the time necessary to get your bearings. But make your pauses intentional, not permanent.

There's a difference between resting to prepare for what's ahead and remaining comfortable in what you've already accomplished. And there's a cost to that comfort. Lost momentum. Missed opportunities. Outdated thinking. Potential left unexplored. You don't have to have every answer before taking the next step. You just have to be willing to take it.

The time is NOW. Not when everything makes sense. Not when conditions are perfect. NOW.

Whatever forward looks like for you, your business, your leadership, or your industry, get a hold of it and MOVE. This is not a season to live in the rearview mirror. There's nothing back there you need to return to in order to become who you're meant to be.

Stay in motion this week.

10/16/2026

Hot off the press because I'm feeling spicy about this one.
Stop throwing marketing dollars at strategies that weren't designed for YOUR business.

I've watched businesses invest thousands upon thousands of dollars into marketing because someone told them, "This is where you need to be. This is what's working."

Working for WHO?
Maybe it's working for another business, another audience, another product, or another business model. That doesn't automatically mean it's going to work for yours.

Before you decide WHERE to market, it's so critical to understand WHO you're marketing to.
Your brand, your audience, your business objectives, and where you're headed in the next five years should dramatically influence where you invest your marketing dollars.

YouTube, Instagram, LinkedIn, Facebook, email marketing, billboards, Television, partnerships. There are so many opportunities!

But just because a platform works doesn't mean it's the right investment for YOU.

Marketing will always involve risk. You have to experiment, invest, test, and evaluate. That's part of the game, and quite frankly, it's what makes marketing exciting! But there's a difference between taking calculated risks and blindly throwing money at something hoping it sticks.

A platform is a TOOL. It is NOT a strategy.

And here's my biggest frustration for you because you've probably seen this as a business owner or leader, you're going in circles, chasing the next big thing, spending thousands, and wondering why nothing is landing.

Sometimes the problem isn't the marketing. It's that you haven't established a clear foundation for making those decisions.

So here's my challenge to every CEO, founder, and business leader:

Imagine you have THREE arrows in your hand.
Three opportunities. Three investments. Three shots.

Do you know where you're aiming? Or are you throwing those arrows into the wind hoping something hits?

You don't have unlimited resources. And you certainly don't need to be everywhere.
Find your primary lane. Invest intentionally. Stay consistent. Measure what matters. Nothing in marketing is guaranteed, but knowing your target gives you a much better shot at the bullseye.

Find your focus. Know your target. And aim with everything you've got.

ā€” Rubi Z

10/16/2026

Hot off the press because Iā€™m feeling spicy about this one.

Stop throwing marketing dollars at strategies that werenā€™t designed for YOUR business.

Iā€™ve watched businesses spend THOUSANDS chasing marketing strategies because someone told them, ā€œThis is whatā€™s working.ā€

Working for WHO?
Just because YouTube, Instagram, LinkedIn, or any other platform works for someone else doesnā€™t mean itā€™s the right investment for YOU.

A platform is a TOOL. It is NOT a strategy.
Before deciding WHERE to market, you need to understand WHO youā€™re marketing to, what youā€™re building, and where you want your business to go.

Marketing requires risk, experimentation, and investment. But thereā€™s a difference between calculated risks and blindly throwing money at something hoping it sticks.

Hereā€™s my challenge to every CEO, founder, and business leader:
Imagine you have THREE arrows in your hand. Three investments. Three opportunities.

Do you know where youā€™re aiming? Or are you throwing arrows into the wind hoping something hits?

You donā€™t need to be everywhere. You need to be intentional.

Find your lane. Know your audience. Measure what matters.

Find your focus. Know your target. Aim with everything youā€™ve got.

ā€” Rubi Z

10/13/2026

Things we love to reflect on: The people behind the brands we build.

Bringing back this storytelling film we had the privilege of producing for Dr. Sandeep Walia and West Coast Eye Institute.

When we began working with Dr. Walia on his rebrand, we were immediately impressed by his innovative spirit, his leadership, and the vision behind his practice.

An ophthalmologist specializing in refractive surgery, Dr. Walia is also a Key Opinion Leader (KOL) in his industry, traveling to share his expertise with fellow physicians.

But what impressed us most was seeing how that knowledge and innovation were being brought right back home to Bakersfield.

From investing in advanced technology like the Light Adjustable Lens, which allows vision to be customized after cataract surgery, to conducting research within his practice, educating future medical professionals, and building a devoted team, there is an incredible level of intentionality behind what he does.

And while his medical expertise is impressive, there's another side to Dr. Walia that we loved discovering.

He's a family man. He genuinely enjoys his team. He takes the time to educate his patients, and there's no shortage of laughter in his practice.

During production, we learned that he used to do stand-up comedy.

And suddenly, everything made sense! šŸ˜‚

These are the moments we love.

The unexpected stories. The personalities. The experiences that have shaped people into the leaders they are today.

Because before we see a brand, we see the people behind it.

And when you take the time to understand those people, you begin to see that what they've built is often an extension of who they are.

Dr. Walia has created something remarkable in Bakersfield. A practice where medical expertise, innovation, education, and genuine human connection come together.

And we believe stories like his deserve to be recognized in our city and beyond.

To our Bakersfield community, give West Coast Eye Institute a follow. Get to know Dr. Walia and his incredible team. Discover the work they're doing and the level of care and innovation they're bringing to our community.

Dr. Walia, thank you for trusting Charizma Co with your rebrand and allowing us to step inside your world to tell a piece of your story.

We're always honored to work with people whose journeys are just as interesting as the brands they've built.

ā€” Charizma Co

It feels incredible to create a lane in branding and marketing that continues to lead us to incredible people.And this w...
10/07/2026

It feels incredible to create a lane in branding and marketing that continues to lead us to incredible people.

And this week, we begin a new journey with artist Yvonne Cavanagh.

Yvonne is a multidisciplinary artist and educator whose work has traveled far beyond Bakersfieldā€”from museum and gallery exhibitions to artist residencies in Greece and France. Her work explores ceramics, drawing, collage, time, place and the deeply human experiences that shape us.

And somehow, this project just feels incredibly aligned.

There is something special about bringing our art form alongside hers.

Our art form, connected to hers, to connect her story to you.

Because this is what I love about branding/marketing.

Sometimes the work isnā€™t about creating something that wasnā€™t there.

Itā€™s about seeing what already exists in a personā€”the story, the depth, the work, the years, the perspectiveā€”and building the right way for more people to experience it.

That is where weā€™re going with Yvonne.

And it feels a little divine.

Weā€™re incredibly excited to welcome Yvonne Cavanagh to Charizma Co. and begin building whatā€™s next together.

And before we even get startedā€”go follow Yvonne.

Not because sheā€™s working with us.

Because truly, sheā€™s worthy of it all on her own.

You can also experience her work through RAM, curated by Rachel McCullah Wainwright, with another solo exhibition coming in January 2027.

And this week, take a moment to read her newly released VoyageLA feature, ā€œConversations with Yvonne Cavanagh,ā€ released October 5, 2026.

There is so much more to come.

Yvonne, welcome to Charizma Co.

Letā€™s do this!!!

10/04/2026

Iā€™ve learned that if I donā€™t take ownership of my week, my week will very quickly take ownership of me.

Most Sunday afternoons, I spend time looking at the week aheadā€”not just at what I need to accomplish, but at what actually deserves my time and attention.

I look at client needs, team priorities, meetings, production days, deadlines, family, health, and yes, even where I need to leave room for a little joy.

For me, planning isnā€™t about controlling every hour. Things will come up. Meetings will move. Life will happen.

Itā€™s about creating enough structure that when those things happen, I still know what matters.

As a business owner and creative leader, Iā€™ve realized that where I place my time is one of the clearest reflections of what Iā€™m actually prioritizing.

So before another week begins, I ask myself:

What needs my leadership?
What needs my focus?
What can wait?
And what do I want to make sure doesnā€™t get lost in the busyness?

Take ownership of your week before it takes ownership of you.

Because ultimately, whatever you consistently give your focus to is what wins.

Thereā€™s a widely known idea that it takes roughly 10,000 hours of intentional practice to develop expertise.At 40 hours ...
10/01/2026

Thereā€™s a widely known idea that it takes roughly 10,000 hours of intentional practice to develop expertise.
At 40 hours a week, thatā€™s about 4.8 years.

Iā€™m at year six of Charizma Co. and year ten of being deeply invested in branding and marketing. And 40 hours a week? In many seasons, that wouldā€™ve been an understatement.

But with experience came something I didnā€™t expect: responsibility.
Being trusted to build for others has carried a weight I canā€™t fully describe. Iā€™ve questioned whether I was adequate enough to carry it. Iā€™ve wanted to run at almost every major turning pointā€”because every time the business grew, I had to grow with it.

And now I find myself here.
Confident in my skills.
Passionate about my why.
Certain of the value I bring.

Today I heard Myron Golden share something I canā€™t stop thinking about:

ā€œI donā€™t need more, but do the people Iā€™m serving need me to be more? Thatā€™s the better question.ā€

Yes. Leadership calls you higher whether you asked for it or not.

I have three kids watching me build. Clients who trust me with businesses and visions theyā€™ve spent years building. A creative team that trusts my guidance.

This level of trust calls me to MORE.

More wisdom.
More courage.
More discipline.
More capacity.

And just when I think Iā€™ve reached mine, thereā€™s another invitation to expand.

But I know something now that I didnā€™t know then:
I was called to this.

Itā€™s easy to look at the sea of people doing what you do and let the noise distort your perception of your own value.

Donā€™t.

Know who you are.
Know why you belong.
And take your place.

Not from ego, but from the responsibility to become more for the people you were designed to serve.

We werenā€™t made for everyone.
But for the people we ARE meant to serve?
Be remarkable.

And if you need some inspiration, read Purple Cow by Seth Godin.

Then ask yourself:

What would it look like to become so remarkable that the right people couldnā€™t overlook you?

Some projects ask you to create. Others ask you to listen first.Working with The Mission at Kern reminded us that when ...
09/29/2026

Some projects ask you to create. Others ask you to listen first.

Working with The Mission at Kern reminded us that when the work matters this deeply, the storytelling has to carry that same level of intention.

Our job wasnā€™t simply to capture beautiful footage. It was to understand the heart behind the organization, honor the people and stories entrusted to us, and create something that could help others see the impact happening in our own community.

These are a few moments behind the finished work ā€” And today, we meet again to begin imagining a new upcoming campaign.

Very excited to dream up something incredible for an organization doing incredible work in our city. šŸŽ„

Charizma Co. Ɨ The Mission at Kern

We HAVE to highlight Chase for the INCREDIBLE coffee installation at Create & Cultivate! ā˜•ļøThere was so much to love abo...
09/22/2026

We HAVE to highlight Chase for the INCREDIBLE coffee installation at Create & Cultivate! ā˜•ļø

There was so much to love about this experience, but these 3 things stood out:

1. THE DESIGN & LOGISTICS. A sophisticated coffee shop that felt like its own little universe. While the event was HOT, this space felt noticeably cooler. Even the baristas had their own cooling system! Someone thought beyond how this installation would LOOK and considered how it would FEEL.

2. THE MARKETING. Complimentary coffee, a pleasant experience, and a simple survey while waiting in line. Chase created an opportunity to engage with thousands of businesswomen while offering something valuable in return. SMART!

3. THE CONNECTION. With Create & Cultivateā€™s networking app and a beautifully branded gathering space next to the coffee installation, this became more than a place to grab coffee. It became a place where relationships were formed. I got to experience this firsthand, and it was BRILLIANT.
And thatā€™s only 3 of my 6 takeaways!

BRAVO to Chase, Create & Cultivate, and everyone involved. The thoughtfulness, creativity, and excellence behind this experience deserve to be recognized. I walked away genuinely inspired!

I broke down all 6 takeaways on the Charizma blog, including practical tips you can apply to your own brand experiences.
Read ā€œBeyond the Coffeeā€ on the blog. LINK IN BIO!
Because the most memorable brand experiences donā€™t just give people something to look at. They give people something to be part of.

CharizmaCo

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Bakersfield, CA

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 2pm

Telephone

+16615498682

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