Showmaker Productions

Showmaker Productions Emmy-nominated Carli Showmaker is a photographer and videographer based in the Greater Philadelphia Area.

05/01/2026

7 years of capturing footage… all to showcase in this one video.

For those of you who don’t know, outside of franchising, I am an active volunteer in the first responder community. I grew up in a family of firefighters and served with Southampton Fire Company after graduating from college.

In 2021, I was introduced to the Families Behind the Badge Children's Foundation through a mutual connection at Temple Police.

After our first phone call, I immediately knew I had found a higher purpose. One that extended beyond just my hometown.

Over the years, I’ve had the honor of capturing stories with this organization that humble me every single day. Listening to widows share what it’s like to lose a spouse who gave the ultimate sacrifice. Watching officers build real relationships with kids in their communities. Helping shine a light on the mental health struggles first responders face, and working to change the stigma around them.

I’ve cried tears of heartbreak and tears of joy through all of it. Including while building this video.

(And yes… also a few tears of hangriness on our annual 65-mile Ben to the Shore Bike Ride when I start shooting at 5AM and realize I should’ve packed a snack somewhere around rest stop 3 🤪)

This video is a culmination of everything I’ve captured over the last 7 years as a volunteer in this community. Looking back through my archives to build this video reminded me exactly what it’s all for.

My why.

While many of you know storytelling within the franchising world as my business, this is the work that grounds me.

I’m endlessly grateful to support an organization that helps make some of the hardest days in people’s lives a little bit easier through community, care, and support.

This video is my why.

Let's Grow! felt like more than just a conference this year... It felt like a fresh start.This was my first conference o...
02/02/2026

Let's Grow! felt like more than just a conference this year... It felt like a fresh start.

This was my first conference of 2026, and the perfect place to kick off what feels like a new chapter. Starting it surrounded by clients, collaborators, and friends, in an environment built around growth, momentum, and community, was exactly the morale boost I didn’t know how badly I needed. Sometimes getting back into your groove doesn’t happen quietly. Sometimes it happens in rooms like this, with familiar faces and a reminder of WHY you love what you do.

Huge shoutout to Dawn, my go-to franchise photographer and apparently the sole reason I have photos of myself from this week 😂. The irony of doing photo and video for clients while forgetting to document myself is very real. Dawn is the queen of “wait, we need a picture,” and I’m endlessly grateful.

I also had the honor of working with the FranchiseNow team as they officially launched (👏) at the conference, along with filming marketing content for Art Coley while we were all in Texas together. Conferences like this are a reminder of how powerful it is when everyone is in one place at one time. From private session coverage to sit-down interviews for long-term video marketing assets, we made the most of every minute!

None of this happens without incredible leadership. Liane somehow pulled off another amazing Let’s Grow! despite winter storms, travel chaos, and last-minute curveballs no one on the outside would have ever known about. She’s also a dear friend who checks in daily, even while running a conference, and yes… I will continue to claim my title as her favorite (the t-shirt doesn’t lie). Huge shoutout to Emily for the brilliant shirt idea, and to the universe for the perfectly timed extra shirt 👏😂

One of my favorite moments from the week is captured in the collage photo. After being lovingly roasted all week for how short I am, my new client Rob stepped in to help make me a little closer to “normal height” for the photo. Equal parts hilarious and a perfect example of the fun, human moments that make conferences like this so special.

And finally, Karen. My conference buddy, my constant, and my rock. She makes sure I’m fed, sleeping, and as anxiety-free as humanly possible while I’m juggling work and life behind the scenes. I don’t know how I’d do these weeks without her, and I’m so lucky to have her by my side.

This is my first post back in a while, and it feels really good to say that I’m excited to be here again. Let’s Grow! reminded me that growth isn’t always loud or linear, but it’s powerful when it happens in the right environment.

Here’s to fresh starts, familiar faces, fully restocked Buc-ee's snacks, and getting back into the groove. 💚✨

Big news… I’m stepping out from behind the camera and onto the stage at Springboard for the very first time! 🎥 🎤On Octob...
10/09/2025

Big news… I’m stepping out from behind the camera and onto the stage at Springboard for the very first time! 🎥 🎤

On October 16th from 1:45–2:35PM, I’ll be joining the panel: “Winning the Fight for Attention: Franchise Development Messaging that Stands Out.”

I’ve filmed so many amazing stories at Springboard over the years, but now I get to share my own tips on stage and I couldn’t be more excited! I can’t wait to share the stage with some amazing panelists (Kim Collier, CFE, Brooke Budke, Kim Hanson, CFE, BCCS) and our rockstar moderator, Abby Fogel, CFE!

Come join us for the conversation! See you October 15–17 in Philly🤩

Register Here 👉 www.franchisespringboard.com

Me: Chatty, do your thing.: I gotchu, girl 😉
04/13/2025

Me: Chatty, do your thing.
: I gotchu, girl 😉

Another fun Women’s Franchising Network of Philly event spent with the . Cannot thank .zook enough for the super though...
10/10/2024

Another fun Women’s Franchising Network of Philly event spent with the . Cannot thank .zook enough for the super thoughtful customized jacket 💗 And another thank you to for hosting us this evening!

🎓✨ Yesterday, I had the incredible privilege of returning to my alma mater, Temple University, to share my journey with ...
04/18/2024

🎓✨ Yesterday, I had the incredible privilege of returning to my alma mater, Temple University, to share my journey with the bright students there.

🎥👥 Discussing the ups and downs of transforming a freelance side job into a full-fledged production company, I aimed to shed light on the real struggles creatives face in the business world. The interactive Q+A session and the enriching conversations afterwards were just as inspiring for me as I hope they were for the students.

💡🌱 I'm passionate about passing on the lessons I've learned to help nurture future creative minds in video production. Let's continue making dreams a reality!

On Monday, I traveled down to Washington, DC with 6 busses full of veterans (and a police motorcade es**rt the entire wa...
04/17/2024

On Monday, I traveled down to Washington, DC with 6 busses full of veterans (and a police motorcade es**rt the entire way!) to visit different war memorials around the city. Upon arrival home to Bucks County, PA, the veterans were met with a large crowd of people celebrating their arrival home, which many of them did not receive when first arriving home from the war. This was my 3rd year videoing this trip for the Bucks County Tour of Honor, and each year gets more special. To see the emotions of these veterans not only throughout visiting the memorials, but especially when they come home to see a very large crowd supporting them is priceless.

04/16/2024

Awesome new AI technology coming to Adobe Premiere Pro! Very excited to try these new features out.

04/04/2024

Super proud to have this video officially premiere today! A lot of hard work these past few months putting this together🎬🎥

03/25/2024

UnConference 2024 was EPIC! ⛷🗻

Thrilled to share the highlights from another unforgettable UnConference in Park City, Utah! 🎥✨ As the owner of Showmaker Productions, capturing the energy and camaraderie of this intimate gathering for the franchising industry is always a highlight of my year. From insightful discussions to exhilarating ski sessions, this recap video encapsulates the essence of networking and learning amidst the stunning backdrop of the mountains. Take a peek and feel the excitement!

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