19/11/2016
Chenjingkai Office | “Serving The Imagination“
Chen Jingkai is a Graphic Designer and Art Director, living in Taiwan Taipei. In 2003, He graduated from Fu-Hsin Trade and Arts School. Then, He worked in advertisement companies for four years,while studying in the Department of Visual Communication Design of University of Science and Technology.
After graduation, He was commissioned to undertake diverse cases. Afterward, He cooperated with various kinds of enterprises until he was drafted for his military. As soon as he discharged from the army, He stayed abroad in Edinburgh for one year. During this year, he viewed architecture, films, and all his life as everything until he returned to Taiwan.
陳敬凱是一位平面設計師和藝術指導，生活工作於台北。
2003年復興美術職業學校畢業，先後在廣告設計公司工作了四年同時就讀於大學視覺傳達設計系。
畢業後開始承接委託案，此後經常與不同的企業合作，直到2007年收到兵單為止。
退伍後，旅居英國愛丁堡，這陣子起，開始把建築、電影、所有生活當成養分來源，直到2011年回到台灣。
“Serving The Imagination“
I hope that Chenjingkai Office shoes can match all the style. Letting the customers define the style of the shoes is my role in running Chenjingkai Office. We would like our customers to have the shoes they beloved. From the model, the leather, the sole, the buckle, and the lace, Our customers can design all the details and make their dream shoes.
The open space of the store is a virtual manufacturing system. The purpose of designing the space and arranging the circulation is letting the customers choose the material easily. Chenjingkai Office provides classical shoes collection. First, the Derby Shoe was made in 2012. It is the basic model in leather shoes. Second, the Brogue Shoe is the best fit for formal attire. Last, the Ankle Boot is perfect for the weather in Taiwan. In the future, we are going to introduce the 4th model, the Loafer. It is a brand new choice from Chenjingkai Office.
The character/the atmosphere is the most important part of the shoes and is something we care about most. We care about not only the quality of the shoes, but the applicability of matching the style. The character/the atmosphere of the shoes is the most valuable part for us.
Reorganizing the manufacturing industry is the goal of Chenjingkai Office and myself. Becoming a detail-oriented brand is what we pursue.
“為想像服務”
我希望我的鞋子不要有任何風格，讓客戶去定自己鞋子的風格，這就是我的角色。我們希望客戶可以挑選自己喜歡的鞋子，然後從款式、皮面、鞋底、鞋款、鞋扣跟鞋帶，所有的細節能夠依照客人自己設計、自己搭配成心目中所想的鞋子。
我希望整個開放式的空間能夠呈現一種立體式訂單的感覺，不管在走位、動向等等之類的都是讓客人可以自由挑選他們要的材料 。
我們可以提供你的款式都是三個恆久的基本款式。第一雙是我們2012年做的德比鞋，是所有皮鞋裡面最基本的款式，然後再來就是雕花，在正式的場合很需要像這樣的鞋子。還有踝靴，因應台灣天氣所設計出來到腳踝部分的靴子。在未來還會有一雙樂福鞋，提供客人做不一樣訂製的新選擇。
我們最注重的是皮鞋的氣氛，氣氛才是決定一雙皮鞋最重要的元素。不只是細節跟材料等等製作的東西，更在意客人穿上這雙鞋能不能更好的做搭配，有沒有一個氣質在，這才是我們最重視的東西。
我很希望能夠為台灣的傳統產業重新做一個整理跟分類，能夠更精緻化、變成品牌，會是我們最重視的東西。
∅ CREDIT | 來源
Client：Chenjingkai Office
∅ MOTION GRAPHIC | 影像製作
CMMN VSUL 常景製作
Producer : CMMN VSUL (Michael Lu | Davis Xiao)
Director : CMMN VSUL (Michael Lu | Davis Xiao)
Videography : CMMN VSUL (Michael Lu | Davis Xiao)
Music : FloFilz - "Métro"
∅ LINK | 連結
CMMN VSUL 常景製作 | cmmnvsul.com | vimeo.com/user49472820
Chenjingkai Office | chen-jingkai.com
