These three words made some sense when one applies them to Geoff Ang, who had a humble beginning when he started to work in his father’s production company as a youngster. Geoff has an illustrious career as a fashion photographer and now an established regional commercial photographer but not many knows that he started out as a still life photographer. For a still life photographer, light is one t
he most crucial element as it is the only substance that brings life to an object. His producer at Geoffstudio, once asked what light equipment he wanted, and Geoff replied, “ Everything “ and with everything, he creates magic and life. At times, Geoff can be seen holding up his hand up in the air and let the sun light falls on it and sees how it lights his hand and be mesmerized by it. It feels like a private moment for him as a photographer. He has a passion for cameras and he used to have good collection of Leica until his house got robbed one day, along with his collection. It was devastating to him as a camera to a photographer is like water to a fish. Nevertheless, he wouldn’t let it get him down too much and soon rebuilt his collection. All he needs now is Leica to make a security camera to watch over his collection. Apart from his Leica collection, he shoots with all kinds of cameras. One of his latest toys was a Go-pro which he straps to his young daughter and sees the images from her point of view. Geoff is also an established TVC director, a natural diversion for a photographer. A director may yell “Action! “ but Geoff’s action is his payback to the community and industry that made him possible. He is actively involved in projects and photography seminars that require him to share his experiences with people who are interested in photography. He is very passionate about sharing and mentoring and two of his latest ventures are SOAP (School of Advanced Photography) ,where he and his peers provide master classes to the avid photographers who want to know more of that know how; and feat. , a photographers representation agency he has set up to mentor young and talented photographers . He once said that photography is not just about the photograph but it’s about the journey and the experience that encompasses it.