24/08/2026
7UP changed more than its look. 🍋🟩
With a refreshed identity and a bolder lemon lime flavour, the brand is clearly trying to stay relevant to a new generation.
But changing a familiar taste is always a risk.
Because rebranding isn’t about leaving the old identity behind. It’s about evolving without losing what people already love.
New look. New flavour. Same 7UP?
The market decides.