28/08/2026
A NEW IDENTITY IS ON THE HORIZON | T'way Air - 티웨이항공, a South Korean LCC, is shedding its signature red color in favor of gray and rose gold as it officially re-introduces itself as TRINITY AIRWAYS this year.
Having been acquired by Sono Hospitality Group in the first quarter of 2025, the shareholders approved the change of name. The new corporate identity (CI) signals a new chapter for the airline -- positioning themselves between a full-service airline and a budget carrier, in what they call as 'SSC' or Selective Service Carrier. They plan to keep their fares competitive while streamlining airport operations and onboard services. Furthermore, they also plan to integrate Sono Group's vast network of hotels and resorts, which would mean a more convenient travel + accommodation arrangements for its customers.
Earlier this month, the airline had a brand launch event in Seoul where they showcased the new look of their uniforms. Likewise, we've recently seen at least two airplanes now wearing the new branding / livery; with slated commencement of flight operations before the year ends.
The airline has previously operated Seoul-Cebu flights, even dispatching their A330 aircraft in December 2025, but they've notably ceased flying since March this year. I wonder if they'll revive the service soon? Definitely crossing my fingers that we get to see the new livery here in Cebu!
As someone who has always been fascinated with airline branding / brand refresh projects, I am excited as to how this will turn out for them. From what I've read so far, the public feedback is mostly a comparison to the logo of a well-known US carrier, which I totally understand. My first thoughts were exactly similar, until I researched the backstory of their new CI. I'm looking forward to the expanded usage of their logo and color palette for both their hard and soft products.
For my fellow aviation and airline branding enthusiasts, what do you think of this new look? Classic red or the gray and rose gold combo?
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Sources:
(T'Way website)
(The Chosun Daily)
(Korea JoongAng Daily)
(The Herald Business)
(Yonhap News)
(Simple Flying)
(AeroTime)
(Design Compass)
(A330 photo: Eurospot / X)
(B737 MAX photo: Alex Crail / Jetphotos)
