Horrocks Media

02/09/2026

Fresh new member based website built for Coopworth Genetics right here in NZ. A great bunch of farmers to be working with 🐑 🐑 🐑

Coopworth Genetics NZ is a collective of performance-recorded stud breeders delivering high lambing percentages, easy care traits and proven genetic gains for New Zealand commercial sheep farmers.

21/08/2026

🎧 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝗦𝗮𝗿𝗮𝗵 𝗛𝗼𝗿𝗿𝗼𝗰𝗸𝘀' 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝘆𝗲𝘁?
The latest episode of The Angus Table with Scott Wright is now live!

Sarah from Horrocks Media explains platform strategy for farmers, consistency rewarded by algorithms, why year-round posting beats sale-season hammering, video content as algorithmic priority, common mistakes costing breeders social reach, building trust through authenticity, developing AngusPro NZ in NZ, Angus Australia's growth to 2-3 million monthly viewers, and why AI should enhance, not replace, creativity. Essential listening for marketing your Angus genetics.

If you missed it, now's the perfect time to catch up. If you've listened, tell us—what surprised you most?

Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts 👉 https://f.mtr.cool/eynfswbkxm

19/08/2026

🎧 𝐓𝐡𝐞 𝐀𝐧𝐠𝐮𝐬 𝐓𝐚𝐛𝐥𝐞 - 𝐍𝐞𝐰 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 🎧
This week, Scott Wright sits down with Sarah Horrocks from Horrocks Media for a masterclass in social media strategy for Angus breeders. Sarah's journalism background, AngusPro NZ brand development, and Angus Australia's huge social media growth provide practical guidance for anyone marketing cattle genetics.

Topics include:
✔️ Sarah's journey from New Zealand Hеrаld photographer to developing the AngusPRO brand and reaching 24,000 farmers via Beef Country magazine partnership
✔️ About the AngusPRO publication transition from print to e-book format, cutting advertising costs 68% while increasing measurable engagement
✔️ How to select the right social media platforms to prioritise for your farming operation
✔️ Why consistency is better than frequency when it comes to posting, and how the algorithm prioritises video content
✔️ Common social media mistakes by farmers: sale-season-only posting, missing contact information, no image libraries, failure to identify your point of difference
✔️ Year-round content that builds trust, through sharing your real farm activities (calving, scanning, tagging etc) so audiences feel like they know your operation
✔️ Angus Australia social media explosion from 10,000 to 2-3 million monthly viewers through consistent video strategy and member collaboration framework.
✔️ Why authenticity and including the good, bad and ugly of farming operations beats polished highlights only
✔️ Using AI as an administrative tool, improving creativity, not replacing it, and maintaining human thinking in a competitive marketplace

Every System, Every Story—this is authentic brand building through storytelling.

👉 Listen to the full conversation now on Apple Podcasts, Spotify, or wherever you get your podcasts 👉 https://f.mtr.cool/hwjlwvsmgf

16/08/2026

🎧 𝗖𝗼𝗺𝗶𝗻𝗴 𝘀𝗼𝗼𝗻 𝘁𝗼 𝗧𝗵𝗲 𝗔𝗻𝗴𝘂𝘀 𝗧𝗮𝗯𝗹𝗲 🎧
What transforms social media from scattered posting to purposeful brand building?
Sarah Horrocks from Horrocks Media is a journalist-turned-marketing professional who shares insights on building trust through authentic storytelling, algorithms, and video content strategy. She also outlines common mistakes costing breeders reach, managing Angus Australia's explosion to 1-2 million monthly viewers, year-round versus sale-season posting, and why AI should work alongside creativity, rather than replace it. Essential listening for commercial and seed stock producers on authentic storytelling, social media fundamentals, and building consistent brand presence.

This episode of The Angus Table podcast drops on Tuesday, so make sure you’re following the show on Apple Podcasts, Spotify or wherever you get your podcasts.

30/07/2026

When you live with a Maine C**n and the garden comes inside to greet you every morning…

29/07/2026

No filter necessary for this handsome lad…
📸 Sarah Horrocks

28/07/2026

Always satisfying to roll out a slick new website for a stud stock operator. Thanks to Alan and Kerri at Triple Farms Sheep Genetics for trusting me with the job 👍

Family-run sheep genetics in the King Country, NZ. Coopworth, Coopdale (composite) and Suftex studs bred under commercial pressure. Rams are FEGold accredited for facial eczema, FEC tested for worms and low dags, DNA verified, and structurally sound. Mating hoggets in steep hill country unshepherded

01/04/2026

𝗙𝗜𝗡𝗘 𝗔𝗥𝗧 𝗦𝗔𝗟𝗘 - 𝗔𝗥𝗚𝗬𝗟𝗘 𝗛𝗨𝗡𝗧𝗘𝗥𝗩𝗜𝗟𝗟𝗘
For the entire month of April, all of my limited edition framed prints on the walls at Argyle Hunterville are just $300!

Beautiful local farming scenes that capture the landscapes and the life we know so well around Hunterville - the kind of art that actually means something when you live and work here.

Perfect for your home, your office, or to give away as a gift.

Purchases can be made in-store at the Argyle - have a look while you're there for a coffee or meal, or you can also contact me directly to arrange a purchase on 027 555 7941.

Whip in on Thursday before the Argyle closes up for the Easter break!

📍𝗔𝗿𝗴𝘆𝗹𝗲 𝗛𝘂𝗻𝘁𝗲𝗿𝘃𝗶𝗹𝗹𝗲

15/12/2025