03/09/2024
I was recently tasked with reshooting a brand for homemade soap products, aiming to boost sales, inspire customers, and enhance the visual communication on their website.
The goal was to create a fresh, modern, and visually appealing impact. During the creative process, I embraced a minimalistic approach, using soft-colored backgrounds to highlight the soaps' shapes and colors, ensuring consistency across all elements.
Prop shopping was both fun and challenging—I hunted for pieces that would add texture, dimension, and interest to the photos. With a well-planned props list, color palette, and moodboard in hand, I stayed focused on the vision and avoided the temptation to overbuy (which, let’s be honest, can be a bit too easy for us!).
On the day of the shoot, it was all about experimenting with textures, colors, and shapes to craft images that captivate and inspire. I even had the chance to be a hand model for some shots!
This project was incredibly satisfying, and I’m thrilled with the results. Swipe right to see why updating your brand's visuals is so important. (Note: These sample images were created using AI to protect the supplier's original photos.)
Here are my top Rebranding Tips:
1️⃣ Know Your Why: Define the purpose behind the rebrand.
2️⃣ Audience Insight: Understand your target audience’s needs & preferences.
3️⃣ Consistency is Key: Ensure all elements align with your new identity.
4️⃣ Visual Impact: Refresh your logo, color palette, & design elements.
5️⃣ Clear Communication: Let your audience know why and how you’re changing.
