13/08/2026
Product positioning is important because it helps a business create a distinct place for its product in consumers' minds. It helps customers understand the product, differentiates it from competitors, strengthens brand identity, attracts the target market, supports pricing, builds loyalty, and can ultimately increase sales and market share.
A product photographed without positioning is just an object. A product photographed with positioning is a brand.
The brands that dominate their categories Cosmetics, fragrance, clothing, and bags have mastered product positioning through images.