02/04/2018
“The noblest art is making others happy” - P.T. Barnum
Shela Hat Festival is an art competition organized once every two years in Shela, Lamu County. It brings together people from Lamu and Shela who come to express their creativity through hat making. The festival was pioneered by Roland Klemp and Herbert Menza as a way of promoting culture among the Lamu people.
We travelled to Shela, Lamu County, as a consort of four creatives, to experience this festival and also take and give give back printed portraits to competitors with their hats.
For a different and unique look, we crafted a mini-studio with two professional lights and a dark-green backdrop. We gelled the rim light Red to separate the subject from the background and also for much needed drama and depth. The key light captured the raw expressions of our subjects as complimented by their respective hats.
On location, we tethered our camera to a computer and a small printer that allowed us to quickly process and print images of each contestants, and handed back to them as prints for their keeps.
Their happiness on receiving was indescribable, and that is what we treasured most :)
Later in post-production, we added frames around the photos using Lamu Doors-inspired motifs designed by one of our creatives.
We hope you enjoy the result. By the way, the winning hat was a beautifully made butterfly whose colors really popped out.
More images can be found on:
https://www.behance.net/gallery/63481025/SHELA-A-HAT-STORY
DISCLAIMER: This was a personal project by four creatives as a way of giving back to the people of Lamu through our professional services.
We’d like to give a special thanks to:
Salim Mirza, our kind-hearted and helpful guide
Forodhani House Lamu
Ahmed Osman courtesy of Silverstone Air
Captain Nasir, our Chauffeur
Peter Ndung'u
Jared G Maina
Richard Ngugi
Project by:
Irungu
Isaac Mwendwa
Basil Abongo, (www.behance.net/basilabongo)
Myself, Reinhard Mue M
Shela , A Hat Festival Story