Sony - Alpha Universe

22/10/2026

Portraits with and his favorite camera - the ultimate high-resolution portrait camera, the Sony Alpha 7R VI.
“It has been my daily driver and I keep reaching for it. The files are actually insane. The eye autofocus does not miss even wide open, and I can crop in 5x and everything
stays tack sharp" 📸 - Drue.
which portrait is your favorite?

model: Tanzima Hekmatyar.

20/10/2026

ICYMI: We released the new ECM-W5 wireless microphone last week 🎤 See how it performed for the first creators to test it out, and get a preview of what it can do for your work:

See why creators are calling Sony's ECM-W5 Wireless Microphone Kit a flexible, high-quality audio solution for Sony cameras.

18/10/2026

Sony Alpha Female+ Creator of the Year Meg Brief takes us to Iceland for the first chapter of her Wildlife Photographer’s Field Guide to Composition, exploring four ways to tell a stronger story through the frame.

From using negative space to convey the vastness of an animal’s environment to filling the frame with intimate details, composition influences not only what we see, but how we feel.

Swipe through for Meg’s tips from the Land of Fire & Ice ➡️

📷 Sony a1 + 70-200mm f2.8 GM II, Sony FE 200-600mm f/5.6-6.3 G OSS

P.S. Want to learn more photography techniques from inspiring women like Meg? Join the Sony Alpha Female+ Facebook Group: Sony | Alpha Female

16/10/2026

Swipe to go wide, and then long, with .palaniappan and his Sony Alpha 1 and a full suite of wildlife lenses: 24-105mm F4 G, 50-150mm F2 GM, 70-200mm F2.8 GM II, 300mm F2.8 GM, 400mm F2.8 GM & 200-600mm F5.6-6.3 G OSS 🤩 Which lens, and which focal length are your go-to for capturing wildlife?

16/10/2026

Filing under wild sights in the wild: The Sage Grouse's performance to attract females. An amazing capture, taken at first light, by with her Sony Alpha 1 + 300mm F2.8 G Master lens in Northern Utah. ✨ Lydia's takeaway: "" I absolutely love this combo, especially for low light situations. I specifically chose the A1 with the 300mm for this shoot because I knew I'd be laying on the ground, hand holding my gear at awkward angles. The compact, lightweight A1 + 300mm combo is perfect for this sort of situation!" 💯 The Alpha 1 is currently on sale, check it out here: https://tinyurl.com/y7xeac98

15/10/2026

Answer: razor-sharp. tested out the new Sony F6.3 GM OSS lens with his Alpha 1 II and shared, "I was completely blown away by how lightweight this lens is relative to its image quality. The edge-to-edge sharpness is incredible, and being able to shoot handheld with a 600mm prime all day without feeling weighed down is game-changing."
Learn more about the new Sony 600mm F6.3 GM OSS: https://tinyurl.com/2p7tt5zz.

14/10/2026

Meet the new ECM-W5 wireless microphone. 32-bit float audio recorded straight to your camera, with no separate files to sync.

Learn more and preorder yours: https://electronics.sony.com/imaging/imaging-accessories/all-accessories/p/ecmw5

13/10/2026

"Sport and photography appeal to me for the same reason: both encourage the pursuit of personal excellence through connection. Connecting with yourself to push your own limits. Connecting with your subject or teammate to bring out the best in them. Connecting with community for the simple joy of it. Nowhere is that more on display than in youth sport. From hero shots to quiet moments, these games are full of opportunities for capturing memorable imagery.” – Pro sports photographer .photos 💯

Taken with the Sony A6700 paired with the 100–400mm F5.6-8 G OSS lens.

Do you feel the same about sports and photography? We want to see your shots—and give you a chance to win a new lens for the sidelines. 📸

Our Alpha Sports Photo Contest is officially open! Enter now through 10/31/2026 for a chance to win your choice of one of these Sony lenses:

• FE 100–400mm F4.5–5.6 GM OSS
• FE 70–200mm F2.8 GM OSS II
• FE 70–200mm F4 Macro G OSS II
• FE 24–105mm F4 G OSS

HOW TO ENTER:

Post your sports photo to your Instagram feed, shot on or featuring your Sony camera.

Include in your caption:

• Your favorite Sony camera or lens and why
• A tag of
• and

⭐ Bonus entry: Tag your favorite retailer or the last place you bought your Sony gear.

Best of luck! 🤞📸

Must be 18+ to enter. US only. Full rules here:https://alphauniverseglobal.media.zestyio.com/Sony-Electronics--Oct-2026-Alpha-Sports-Photo-Sweepstakes-Official-Rules.pdf

12/10/2026

“🦉 The Great Grey Owl – the Phantom of the North. Five feet of wingspan, facial discs that funnel sound like satellite dishes, and feathers engineered for silent flight. When this one locked eyes with me in Eastern Canada, the forest went completely still." - Sony Artisan of Imagery, Colby Brown Photography with his Sony Alpha 1 II + 400mm F2.8 G Master. 🙌 ✨
Make sure to share your wildlife photo with and on your IG feed by midnight tonight, 10/12/26 and tag to enter to win a new, wildlife-ready G Master lens! Full rules and prize information available here:https://alphauniverseglobal.media.zestyio.com/Sony_Alpha_Birding_Wildlife_Sweepstakes_Rules_2026.pdf

11/10/2026

Taking a closer look at the little things, and seeing them in full detail - with .macro and his new Sony Alpha 7R VI and 100mm F2.8 Macro G Master OSS lens (a master set up for macro). 🔍🕷️🐛