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Urth

Premium lens filters, adapters and carry for photographers. Simple design, positive impact. Urth is a community of creators inspired by Earth, and for it.

Our mission is to create a better future for the planet, and its next inhabitants. Founded on the principles of sustainability and conscious design, we believe creativity can be a driving force for meaningful change and environmental regeneration. In our commitment to making a 10x greater positive impact on the planet, we make products using low-impact materials, and plant trees in areas of severe deforestation with every item purchased. Together, we can create a better future.

11/08/2026

Behind Go Further.

The team behind our Urth Pro film reflects on preparation, unpredictability and what it means to keep going.

Read the full story on Urth Magazine ↗

10/08/2026

037: “Photography makes me slow down. It makes me notice, wait and appreciate. To follow a certain kind of light that might only exist for a minute, sometimes even less. Chasing light and beauty has changed the way I experience the world and nature.

Every photograph carries a little piece of everything I’ve been. Every gaze I’ve crossed, every film I’ve watched and every corner of this planet I’ve seen.” — Inés, Photographer ✺ Slow travel ⟡ Emotions

Tag Urth and use to be featured and share how photography connects you to the world.

06/08/2026

“What inspires me most is finding a story within those environments and translating not only what I see, but also what I experience and feel.” — Hannes Becker

Read full interview on Urth Magazine ↗

30/07/2026

The difference is bigger than you think.

Swipe to see what’s possible with Urth Pro filters.

Meet: ND2-32 Pro

An essential tool for photographers and filmmakers. It lets you control light without changing your shutter speed or aperture — so you can shoot wide open in bright conditions, preserving natural motion blur, and achieving a consistent cinematic look.

Meet: CPL Pro

Cut unwanted glare from water, glass, foliage and wet surfaces while enhancing colour and contrast. Perfect for landscapes, travel, street photography and anywhere reflections are getting in the way.

Meet: ND2-32 Pro + Ethereal Pro

Combine smooth motion with the subtle bloom of an Ethereal filter to soften digital sharpness, gently lift highlights and create a more organic, film-inspired look straight out of camera.

28/07/2026

Urth Pro: Field-proven in Iceland by photographer Hannes Becker.

600% stronger glass.
Maximum light transmission.
Ultra-low reflectivity.
True-to-life colours.
Built to go further.

For moments that demand more. Gear that keeps up.

27/07/2026

Meet Pro. Our most advanced filter system yet — engineered for uncompromising performance.

Built to go further.

23/07/2026

Pro performance. Now magnetic.

Meet the new Urth Pro Magnetic Filter System.

Instant magnetic attachment meets our new twist-lock mechanism — bringing speed without compromising security.

Built for those who go further. Wherever the world leads you.

22/07/2026

The further you go, the less room there is for compromise.

Urth Pro Filters are built for real, demanding conditions. Field tested in Iceland with .

Go further.

21/07/2026

Built to go further.

Field testing Urth Pro Filters in Iceland with photographer Hannes Becker ().

Built for the moments that demand more. When you wake before sunrise. When your hands are cold. When you keep going long after you thought you’d stop.

Not to take something.
But to see what the world gives you.

20/07/2026

You never really know what the world will give you.

Go further. Coming soon. 21.07.2026

住所

Shibuya-ku, Tokyo