ROHANPOTDAR CREATIVE MEDIA LLP

12/10/2022

Brand marketing is a business of creativity that thrives on the spirit of experimentation and ideation.

If I were to ask you, "How creative is your brand?", what would you say? Well as per Clients and Creativity only 8% marketers said they saw their communications as being ‘iconic and a cultural talking point’.

In this 4 minute article, I put forth my views on what makes brand marketers more creative. Take a read

13/09/2022

“You've got to figure out the story before you figure out how to tell it” says VP for Brand and Creative at TIME, Graham McDonnell.

For most brands content is planned as per the tenets and tonality of a specific social media channel. While this may make sense, this also means that your message is hostage to the algorithms of the channel.

Brand leaders would benefit from an organized storytelling workflow that involves finding story, conceptualizing it, curating it and finally creating it.

Read more..

Social media is a major focus area for brand & marketing leaders, and rightly so. Content is planned as per the tenets and tonality of a specific social media channel to increase its reach and engagement on that channel.

27/07/2022

The first question that candidates seek answer to when they get a job offer is, "How is the work culture of the organization?" They don't ask the recruiter of your company, instead they try to find an answer through friends, acquaintances and comments on employer review portals like Glassdoor.

In this 4 minute newsletter I elaborate on how storytelling is the right tool to build your employer brand in the current job market dominated by millennials and Gen Z. Take a read.

Be liberal with your comments and share the article if you like the thoughts.

Let's briefly look at the post-pandemic job market, especially in India. Post-pandemic the job market in India is on a rebound.

25/07/2022

Masculine and feminine are human society's oldest and biggest binaries, aren't they?

Brands are no exception to this. They have a certain energy or essence. This 4 minute read would give you an interesting perspective into why the masculine or feminine essence of a brand matters.

Masculine Vs Feminine brand essence The biggest binary in the world is that of the masculine and feminine energy. We all are beings of energy.

20/07/2022

There are 4 broad stages of a brand storytelling project:

I. Understanding requirements
II. Story discovery
III. Story curation
IV. Production

Brand storytelling project, be it about your employer brand, corporate brand or product brand is a very specialized job that needs a lot of cognition before getting into action with the camera.

08/04/2021

Brand is always thought of in the context of a product. In this article I argue that a brand is made by the people who are affected by it or who affect it. When you tell their real stories that's when you start humanizing your brand.

Take a read.

https://www.linkedin.com/posts/rohan-potdar-b188006_storytelling-brandstorytelling-marketing-activity-6785470937455173632-h_NH

Cheers
Rohan Potdar
Chief Storyteller, ROHANPOTDAR Creative Media LLP

19/01/2021

CREATIVE MEDIA LLP Brand Statement.

This is our brand statement. What we stand for!

Links:
https://www.rohanpotdar.com/
https://www.linkedin.com/in/rohan-potdar-b188006/
https://twitter.com/RohanPotdarsays

Special shoutout to all the entrepreneurs & institutions we have worked/collaborated with:
Bryan L Adhyayan Foundation SMV Green Solutions Kunal Gandhi from Logic Roots Ankit Mathur Sanskriti Dawle Omidyar Network Village Capital SoULS IIT Bombay- Solar Urja through Localisation for Sustainability Haqdarshak Tarunai Foundation ThinkSharp Foundation Biosense and many more who do not have social media presence but are equally important.

18/01/2021

Hi there,

I am Rohan Potdar and I am a documentary filmmaker. I am looking for a cinematographer/cameraman for my upcoming short film project for a corporate house.

If you are interested then please DM me on my whatspp with your name, portfolio link and I will get in touch with you.

Shooting will start in Feb 2021. I prefer someone located in Mumbai and with prior shooting experience. Freshers please excuse yourself.

It would be great if you have shot on Sony A7III.

Thanks for reading!

Cheers
Rohan Potdar
www.rohanpotdar.com
ROHANPOTDAR CREATIVE MEDIA LLP

21/12/2020

Brand & Product Videos for your Business



Cheers
Team ROHANPOTDAR CREATIVE MEDIA LLP
Rohan Potdar , Anuja Sardesai

09/12/2020

6 Types of Videos for Business from ROHANPOTDAR Creative Media LLP

Businesses will increasingly need to communicate with their customers and stakeholders through videos. This means they will need to create multiple types of videos to convey a variety of messages.

In this short video, we bring to you 6 types of videos that businesses can use in the regular course of their marketing.



Cheers
Team ROHANPOTDAR CREATIVE MEDIA LLP

Potdar ,

04/12/2020

The Mohammad Abbas Story

Mohammed Abbas would go around the country selling sarees months on end and not making enough money. Today he rides an electric rickshaw and lives a comfortable life in Varanasi along with his 3 sons and family. This is his story.

This story was made for Upaya Social Ventures. They have invested in a SMV Wheels, a startup based in Varanasi that provides e-rickshaws to manual rickshaw drivers.

At ROHANPOTDAR CREATIVE MEDIA LLP we see ourselves as passionate storytellers who craft stories of social innovation, social impact and social good through nonfiction multimedia short films, still images and editorial quality content.

Special thanks to Social Ventures & SMV Green Solutions for their support during the making of this film.

Shot at

Thanks
Rohan Potdar