Prachi Shukla

Prachi Shukla Aalekhya - THE IMAGES Born and brought up in a small town in the state of m.p. I am an aspiring photographer currently based in pune.

Photography has been my hobby from the moment I got a hold of the CAMERA. Ever since I have never let a camera out of my hand. The images are rooted in reality yet have the qualities that are out of this world . This moments can never be reproduced. My page AALEKHYA meaning THE IMAGES is all about showing you these few minute part of reality that appeared to me rather interesting.

05/09/2026

Everything will workout for you too🫵😘

[fyp, NYC, Leo, August]

21/08/2026

Every girl has a “behen” whose recommendation is the final word.

The one you ask before buying the bag.
Before trying the new café.
Before planning the trip.
Before sending the risky text.
Sometimes, even before dating the person.

There is a very real power in girlhood recommendations they don’t feel like ads, they feel like trust.

That’s where **Behen Recommends: Behen ne bola hai toh acha hi hoga** came from.

For the launch of NORI’s (MyNORI.com ) limited edition Weekender Bag, we wanted to build a world that felt familiar, fun, and instantly shareable like something that would naturally make its way into every girls’ group chat.

When the girls approve it, the world can catch up later, because Behen ne bola hai toh acha hi hoga😁

Produced by: An Open Art Studio (An Open Art Studio)
Direction: Prachi & Shikhar (Shikhar Shukla | Fine-Art & Fashion Photographer)
DOP & Post-production: Murtaza Ezzi
On screen behens: Shama Lakhani Dwiity I have no words how easy and free flow you made the connect feel!
Styling: Sree Vardhan Babita Pal
Makeup: Madhur Purohit
Production Manager: Subh Agrahari 🚶🏻‍➡️

[Film, Direction, Travel, Girlhood, Sisters]

20/08/2026

Dadas make it happen y’all. 💁🏻‍♀️

5 days in Rajasthan with the best of people sipping coffees and yapping while they do what they are best yet.

Shama Lakhani Nishriin Parikh🧿 Salonee Raut Vaishnavi Vijayanand Ishaa Gupta priyanshi Dwiity sᴀʀɢᴀᴍ Shikhar Shukla | Fine-Art & Fashion Photographer Kush K Bhatia An Open Art Studio EddiiBravo Aaditya Philip Vasisht Murtaza Ezzi Shivangi Shrivastav Sumeet Waghmare Madhur Purohit Subh Agrahari 🚶🏻‍➡️ यश मिश्रा

Amukti SS26 Campaign Amukti Fashion
[behind the scenes, film shoot, campaign]

drop the topics in comments to write essays instead of scrolling⬇️[travel, stories, journal, document life]
16/08/2026

drop the topics in comments to write essays instead of scrolling⬇️

[travel, stories, journal, document life]

15/08/2026

2014, and somehow still today.
Still feels alive, still feels hopeful, still feels the reason to celebrate.

आज़ादी मुबारक दोस्तों ❤️
२०२६

[independence day, 80th Independence Day]

25/06/2026

Show me how your luggage looks from the inside, drop a photo in the comments below! 💓

That’s how I packed mine for a 2 day trip.

[travel, girls trip, luggage, packing cube]

10/06/2026

Now, this is personal.

Seeing a bag from its inception is a very rare feeling and a unique one also I guess.
From rough sketches, to watching the details from afar, sometimes peeping in too closely out of curiosity, to finally having it in my hand; in the colour I had once voted for.🤎

Surreal, honestly. What has stayed with me the most is the amount of thought that has gone into the smallest things. The details, the features, the way it has been built it reminded me of what’s possible when things are done intentionally and not just superficially.

And now that I’ve received it, I genuinely feel like my travel brain has changed a little. As someone who is constantly travelling, shooting, packing, unpacking and living out of bags, I need things to feel smooth, easy, secure and organised. I need a safe little space for all my things and my chaos. And I really feel like this one is going to win on all those aspects.

P.S. one of my favourite features is the weight indicator bit. I am equally excited and nervous to use it, because yes I am the one ALWAYS praying on the check-in counter for my bag to stay in limits, quite literally.

How many times have you asked your bag to be in limits? 😅

[Bags, Travel Stories, Luggage, Life]

Shot for Zouk’s Proudly Indian campaign, this visual direction was never about making the frame look traditionally India...
04/06/2026

Shot for Zouk’s Proudly Indian campaign, this visual direction was never about making the frame look traditionally Indian in the most obvious way.

It was about building a world where the product felt like it carried memory.

The rust-toned wall brought warmth and earthiness. The black styling created drama and restraint. The gold details added a quiet festive richness without making the frame feel loud. And the bags became the point of contrast structured, modern, functional, but still rooted in craft and culture.

As a photographer, the intent was to make the product feel less like an accessory and more like an heirloom in motion.

Proudly Indian, but not performative.
Rooted, but not dated.
Made for today, carrying what came before.

Creative Direction:
Set & Art Direction: with
Styling:
Makeup:
Production:
Team:
Models:
Would you like for me to dissect the detailing on this one?

[editorial campaign, art, branded work, brand shoot]

29/05/2026

Directed a film about movement the kind that happens between cities, seasons, careers, friendships, and versions of yourself.
For the girls who are always becoming, always leaving, always arriving.
Created for .com_ and their newest cabin luggage, Wheelie.

A beautiful collaboration between design, storytelling, and motion. Grateful to everyone who brought this vision to life.

Direction:
Production House:
DOP:
Makeup:
Styling:
Product Styling:
Production Managed By:
Post-production: .mitr

[new work, luggage, wheelie]

18/05/2026

did something really cool last week and I’m still processing it honestly.
India’s first ever Adobe Ambassador Summit. When Kate’s email landed in my inbox, I knew what I was saying yes to. From that very first email to walking through the doors on the day itself , and made every single step feel seamless, warm and incredibly thoughtful. No one does it quite like , and I mean that.

But before any of this , I still think about how we first crossed paths in Brooklyn, NY and how that one conversation quietly set so many things in motion. For you to selflessly bring this community together, to make sure we all had a seat in that room that’s not something everyone does. Truly commendable. To many more, my friend. 🤍

Walking in and seeing a hundred creators and creatives from across India, all in one room it was a lot to take in. and gave us some genuinely mind-blowing insights on what’s coming with and .

The way Adobe is thinking about making AI accessible not intimidating is a game-changer for anyone in the game of content creation. One place. One ecosystem. No jumping between five apps just to execute one vision. That’s what they’re building, and honestly, it’s about time.

Met so many incredible artists and creators throughout the day every conversation left me a little more inspired than the last. What struck me most was how openly everyone shared their process, their struggles, their wins.
No gatekeeping. Just community.

That’s what this summit was really about.
saying: you belong here, and you have access to the same capabilities now.

Thanks for leaving us inspired, connected and thriving.

AdobeExpressAmbassadors

Address

No.210, A Cross, 1st Main Rd, 2nd Stage Indiranagar, Stage 2, Domlur, Bengaluru.
Bangalore
560071

Website

Alerts

Be the first to know and let us send you an email when Prachi Shukla posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share