28/08/2026
One product. A whole visual world. 🍸
There’s something I love about taking a single bottle and imagining all the different ways its story can unfold in front of the camera.
For this 202 Gin series, I played with light, shadows, movement and little moments around the serve — building a collection of images that could live together while each frame still had its own character.
This is the part of product photography I enjoy the most: starting with something tangible and finding different ways to make you want to reach into the frame, pick it up, pour a glass and experience it.
A little peek into how this series came together →
Photography & creative Direction by yours truly for 202 Gin.(202 GIN )
Canon Belgium