The Digital Loft

The Digital Loft The Digital Loft: Where Lifestyle Meets Digital! We design sophisticated strategies and create captivating content. Sister agency of

Crafting results-driven strategies and digital experiences in the lifestyle sector. We are digital strategists with great taste and a love for analytics. An extension of your internal team, we create a desire and growth for both emerging and established brands. Strategy

Brand Development
Brand Positioning
Brand Story + DNA
Consumer Acquisition Strategy
Content Planning
Digital Strategy
Influenc

er Strategy
Influencer Negotiation
Messaging + Storytelling
Paid Media Plan + Buying
Paid Social
Social Media Audit
Social Media Strategy
Social Media Management
Social Media Marketing
SEO + SEM
Website Audits

Branding

Art Direction
Brand Bible Creation + Guidelines
Design Studio Graphic Design
Logo Design
Marketing Collateral
Packaging Design
Presentations + Toolkits

Content Creation

Advertising + Campaign
Copywriting
Design Studio
Editing + Post
Flatlay Creation + Editorial Photography
Motion Graphics
Videography
Social Media Content Creation
Website consultancy

Digital Discovery Workshops

Individual
SME’s
Corporate

A few quiet shifts are shaping how Instagram works right now.⁠⁠Views are becoming more important than likes, talking-hea...
27/03/2026

A few quiet shifts are shaping how Instagram works right now.⁠
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Views are becoming more important than likes, talking-head Reels are dominating feeds, series formats are driving consistency, and carousel posts can now be refined after publishing.⁠
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Small changes, but they say a lot about where the platform is heading.

A new generation has discovered JFK Jr. and Carolyn Bessette Kennedy.⁠⁠From tortoiseshell headbands to slip dresses, Car...
26/03/2026

A new generation has discovered JFK Jr. and Carolyn Bessette Kennedy.⁠
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From tortoiseshell headbands to slip dresses, Carolyn’s minimalist 90s style is everywhere again, especially across TikTok where creators are recreating her looks and mood boards.⁠
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Brands are already tapping into the moment too, with Rhode casting Sarah Pidgeon, who plays Carolyn in the new Love Story series. But the influence has never really disappeared. Campaigns like Sporty & Rich’s 2023 shoot inspired by the couple show that their influence has never really disappeared, continuing to reference the effortless, classic minimalism Carolyn embodied.⁠
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If anything, the current resurgence just proves how timeless that aesthetic is, and we can expect to see more of it quietly filtering through fashion in the months ahead.

Film has shifted fashion before. When a strong visual mood lands, brands respond. With Wuthering Heights on screens, its...
13/02/2026

Film has shifted fashion before. When a strong visual mood lands, brands respond. With Wuthering Heights on screens, its romantic gothic tone feels primed to influence darker palettes, lace detailing and richer beauty looks.⁠
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Lace is already filtering into high street edits, and makeup is leaning moodier after seasons of polished minimalism. So the real question is: could this be the beginning of the end for the clean girl era?

Every year, brands step onto the biggest stage in advertising. Only a few create moments that live far beyond game day.⁠...
02/02/2026

Every year, brands step onto the biggest stage in advertising. Only a few create moments that live far beyond game day.⁠
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From Apple’s 1984 to Nike’s cinematic storytelling, Budweiser’s cultural one-liners, and modern moments with Pepsi, these campaigns didn’t just run once, they stuck.With this year’s Super Bowl ads already starting to roll out, expectations are high.⁠
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Sorry in advance if we have gotten whasssupp into your head 🤭

Happy Sunday ✨⁠⁠Kris Jenner selling creatine… did anyone have that on their bingo card?⁠A round-up of campaigns we loved...
25/01/2026

Happy Sunday ✨⁠
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Kris Jenner selling creatine… did anyone have that on their bingo card?⁠
A round-up of campaigns we loved this week⁠
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Which one’s your favourite? 🤍

Drama aside, this was a really interesting moment for reactive marketing. A couple of brands managed to acknowledge what...
23/01/2026

Drama aside, this was a really interesting moment for reactive marketing. A couple of brands managed to acknowledge what everyone was already talking about, without forcing it or turning it into a fatiguing trend grab. Have you spotted any other brands doing this well?⁠
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PS. Someone please leak the wedding dance!!

January has us looking both ways.⁠⁠Timelines are full of 2016 throwbacks, a reminder of when the internet felt simpler, ...
19/01/2026

January has us looking both ways.⁠
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Timelines are full of 2016 throwbacks, a reminder of when the internet felt simpler, content moved slower and trends actually stuck around. Ten years on, the way brands show up online looks different.⁠
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Alongside the nostalgia, we’re seeing clear January patterns emerge: throwback content, self-care and reset content, and employee-generated content
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Anyone else in disbelief that 2016 was a DECADE ago??

The Golden Globes always tell us more than they seem to.⁠⁠They are a reminder that attention isn’t something you buy, it...
15/01/2026

The Golden Globes always tell us more than they seem to.⁠
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They are a reminder that attention isn’t something you buy, it’s something you earn by showing up in the right way, with the right people, at the right moment.⁠
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Worth paying attention to if you’re thinking about brand building in 2026!

We’re Hiring Interns⁠⁠We are on the lookout for TWO amazing interns to join our growing team! ⁠⁠✨️PR Intern – If you lov...
08/07/2025

We’re Hiring Interns⁠
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We are on the lookout for TWO amazing interns to join our growing team! ⁠
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✨️PR Intern – If you love storytelling, media and building brand buzz⁠
✨️Digital Intern – If you’re obsessed with content, socials and all things digital strategy⁠
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Think you’ve got the passion, creativity, and drive? We want to hear from you!⁠
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Apply now by emailing your CV to [email protected] ⁠

*Be sure to clearly state the role you’re applying for in the subject line: PR Intern or Digital Intern.⁠
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As we approach 2025, it's time to start planning our content calendars for the new year ahead and we've got all the insp...
31/12/2024

As we approach 2025, it's time to start planning our content calendars for the new year ahead and we've got all the inspiration you'll need for January✨️

Make sure to save this post so you can come back during the month when you need some ideas🙌

With 2025 fast approaching, we're taking a look at the social media trends that we believe will be a big part of this ne...
26/12/2024

With 2025 fast approaching, we're taking a look at the social media trends that we believe will be a big part of this new year!✨️⁠
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Swipe to see some of the new 2025 Social Media Trends! ⁠
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Is there any trends you want to see take off in the new year? Let us know in the comments!🚀⁠
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Address

68 Leeson Street Lower
Dublin 2

Opening Hours

Monday 8am - 7pm
Tuesday 8am - 7pm
Wednesday 8am - 7pm
Thursday 8am - 7pm
Friday 8am - 7pm

Telephone

016424199

Website

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