30/12/2025
I think I’m supposed to be doing a 2025 recap, but after showing up every day for 85 days following the how to post on Instagram handbook… I’m a bit done with rules.
I stopped posting a week ago, falling 15 days short of my 100-day goal.
Not because I couldn’t do it, but because I stopped wanting to.
The hyperfocus stopped hyperfocusing 🙊
I’ve had a really lovely Christmas.
I’ve argued with my children more times than I can count, which is what it’s all about right?
Watched them learn to ride their new bikes in under five minutes.
Listened to them fall out about who’s the fastest every minute since.
I’ve eaten approximately 156,000 chocolates, which is just shy of the number of views my top performing reel had this year (157,768), but who’s counting.
And I’ve thoroughly enjoyed not having to think about what might make good content.
I did plan on posting a recap tonight, a look back on the incredible clients and projects I have worked with and on because I’m unbelievably grateful and an excited look ahead at what’s to come, but ever since watching Emily in Paris and hearing sing One Day I’ll Fly Away, I’ve had the overwhelming urge to watch Moulin Rogue (I worship at the altar of Baz Luhrmann) so I’m doing that instead and this is the best I could come up with.
I will be posting in 2026.
Not because I feel like I have to, but because sometimes I actually enjoy it.
And because the majority of my enquiries come from social media, so it does matter to my business.
I’m looking forward to showing up in a way that feels good, doesn’t lead to burnout, and lets my phone function normally again instead of running out of storage every 15 minutes because of “b-roll”.
If you’re also done with rules right now, I see you 🫶 and if you’re looking for someone that can help you create the kind of content that stops the scroll but made mindfully by someone who won’t be a slave to it then DM me.
