Victoria Sponge Creative Brand Photography

Victoria Sponge Creative Brand Photography I'm Vicky, a Creative Branding photographer based in the North East!

Victoria Sponge is all about capturing authentic portraits of you & your service, Celebrating what makes you awesome and producing images that attract and sing to your ideal clients!

Check out my latest branding shoot for my dear friend Gemma aka The Business Button
19/06/2025

Check out my latest branding shoot for my dear friend Gemma aka The Business Button

Capturing The Business Button: Humour, Heart, and the Brilliance Behind the BrandWhen someone plays such a pivotal role in your business journey, getting the chance to photograph their brand story feels a bit like a full-circle moment. That’s exactly how I felt stepping behind the camera once agai...

IN PRINT 📖Vikki Baptie Property Coach & Mentor made the cover of Property, NRLA - National Residential Landlords Associa...
11/03/2025

IN PRINT 📖

Vikki Baptie Property Coach & Mentor made the cover of Property, NRLA - National Residential Landlords Association
So chuffed to have been commissioned to take Vikki’s portraits and see our images in print! 🙌🏻

LOVING LOVEI’ve had the huge privilege of knowing Gemma  for a number of years now - we share so many of my values when ...
14/06/2024

LOVING LOVE

I’ve had the huge privilege of knowing Gemma for a number of years now - we share so many of my values when it comes to contemporary weddings! I adore her dedication to all her wedding couples ensuring their celebrations start with a bang, are true to them and full of fun!

It was only right her latest head shots echoed her colourful and playful personality! So proud of you Gemma for not letting the crowds of Durham put you off either 🤣

My job is a constant education!!!I have the privilege to meet some exceptional individuals and be given an insight to th...
04/05/2022

My job is a constant education!!!
I have the privilege to meet some exceptional individuals and be given an insight to their stories and inspirations into business.
I had the pleasure of working with Ekua Cant, Author of ‘Be your No 1 cheerleader’ a motivator, keen to encourage women to for fill their own potential.
A couple of months back Ekua traveled up from London to have her portraits taken, but to captured in the presence of Dr. Martin Luther King!

"I studied Political Science at Brunel University. One thing that I've always been passionate about is every citizen having the right to vote and participate in their country and society freely. So much so after University, I saved money applied for a non-paid internship at Non-partisan, Non-profit Civic Participation organisation called FairVote where I worked there to educate college students on how to exercise their right to vote in the historic presidential elections of 2008, in which Barack Obama became the first African American President. Meeting and being in the same place as Dr. Martin Luther King received an honorary degree from the University of Newcastle in Nov 1967. In which he gave a rousing and inspirational speech on the fight against racism. He said, "As you well know, racism is a reality in many sections of our world today. Racism is still the coloured man’s burden and the white man’s shame. And the world will never rise to its full moral or political or even social maturity until racism is totally eradicated." It was important for me to remember and to be part of the history of Dr. Martin's Luther King's visit to the University, by taking photos with a man that I hold in great esteem. "

Little Movers! Where do I start? …I had the fortunate opportunity of meeting founder Mel right at the beginning of VSP. ...
08/04/2022

Little Movers!
Where do I start?

…I had the fortunate opportunity of meeting founder Mel right at the beginning of VSP.
She was a champion from day one, inviting me capture classes Christmas portraits, promoting my business at events.
And now I have a privilege of working with the franchisees in their branding! I’m sure you can see why I love being in and photographing their classes 💕 filled with energy, variety and fun - every child is involved (the parents are probably having the most fun)
And theirs more to come…I’m off to my next class today!

Photos:

HONESTLY…I understand what it is feel uncomfortable in front of the camera!I know like many other woman I’ve never felt ...
30/03/2022

HONESTLY…

I understand what it is feel uncomfortable in front of the camera!
I know like many other woman I’ve never felt represented or reflected as a ‘curvy’, glasses wearing, Northern woman! (Wey apart from Sarah Millican, marvel that she is!) This in turn for years made me feel ugly, unworthy and as thought I should hide behind my work and let my imagery do the talking!

However something changed soon after having my son…
pride in what my body had achieved, slow realisation as I’ve set up my own business that people are responding to me first NOT JUST my photography!

I’ve gradually realised the powers of people seeing my face, making a connection and building trust with their photographer.

This is why I will keep stepping in front of the camera! AND you know what? Each time you do I promise it gets easier.
Don’t hide ladies, you’ve got so much to gain from being seen, I hope I can help you on your journey.

SHOW FACE!  People are hardwired to respond to faces. FACT.Yet they’re absent in so many businesses branding. Instead, m...
23/02/2022

SHOW FACE!

People are hardwired to respond to faces. FACT.
Yet they’re absent in so many businesses branding. Instead, many companies choose to focus on the product rather than the people, missing this vital human connection!

My top 3 reasons to include your face…

🤓Face capture attention!
It’s as simple as switching from a product shot to a frame with people using it will be enough to hold the viewer’s attention longer!

😇Build trust!
It’s about gaining personal connection with your customers over time. Have the same person communicating so that your audience can start to develop familiarity so your viewers will start to feel like they know that person/ brand

🥰Evoke some feeling!
Smiling is contagious! If you’re happy and smiling in your imagery your audience naturally mirrors that. Happiness will be associated with you and your brand. All because you showed face!

Photo: Lorraine

What’s your why?With a busy week ahead, I needed a reality check tonight… a reminder to myself why I do what I do!For me...
06/02/2022

What’s your why?

With a busy week ahead, I needed a reality check tonight… a reminder to myself why I do what I do!

For me, I obviously adore photography, I love helping small businesses sing about theme selves but I have worked to maintain this lifestyle for my family… so I can be there for them whenever possible.

I see this as strength that I recognise this in my business and also sing about it! People are nosey generally but also love to understand how you work- I say give them a glimpse into how you make business work and let them peak behind the scenes!
Your audience may have families too and this simply makes you more relatable!

What’s your why? Share in the comments!

Meet Annie! Eco warrior! 💪🏻🌿I had the pleasure of working with Annie late last year as she looked to grow business and b...
26/01/2022

Meet Annie! Eco warrior! 💪🏻🌿

I had the pleasure of working with Annie late last year as she looked to grow business and become more aware of the her branding.
Her work as Ligestyle personal trainer is to help others with their environmental impact, helping them make quick and easy changes to their homes and routines.

It was important to her to reflected a green lifestyle, be approachable (it can be an intimidating subject) and produce images full of warmth, inviting her audience to join her!

A exciting 30 minute creativity call and 30 minute photoshoot later, Annie is on her way to welcoming her aspiring audience with her new professional headshots!

If you’d like to know how your business can be if it from professional head shots or branding
imagery drop me a DM and let’s start the conversation!



Photos: Annie

I SEE you small business owner!Setting off to work on a cold Saturday morning whilst your loved ones bask in their pjs!Y...
22/01/2022

I SEE you small business owner!

Setting off to work on a cold Saturday morning whilst your loved ones bask in their pjs!

YOU GOT THIS!

Remind yourself, you’re not only making your dream working but you’re delighting customers!
Remember why you started and your purpose and know YOU have the power to give both you and your customers a better experience! 💪🏻

Have a great weekend x VS

WOAH THERE! With all these new year resolutions and goal settings flying around it’s easy to get swept away into ‘implem...
16/01/2022

WOAH THERE!
With all these new year resolutions and goal settings flying around it’s easy to get swept away into ‘implementing changes’ that actually aren’t relevant or don’t benefit YOU long term.

Anything worth investing in is also worth investing time into first making sure it’s the right fit to you, your life and your business.

If visual branding is on your agenda this year, drop me a line and start a conversation… I offer free creativity calls to explore how your business can gain from branding imagery!
Lets see how we fit!

Client Photo

aaaaand I’m back in the room!I’m coming out of my winter hibernation (aka Christmas mini season and break) and ready for...
12/01/2022

aaaaand I’m back in the room!

I’m coming out of my winter hibernation (aka Christmas mini season and break) and ready for action.

It’s always a treat in January to get back to branding side of work, as for me it’s my most creative area Hearing business stories, working on briefs with excited entrepreneurship freelancers and artist!

Tonight I’m looking forward to my ‘warm up’ speaking with a group of business women about how they can Enhance their branding photography! Candy Randall Suzanne Morley Box Clever


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North Shields
NE29

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